Guest Post Blogger / Backlink Builder Jobs in Mumbai

by Hiya Digital | Sep 19, 2026 | Digital Marketing

Guest Post Blogger / Backlink Builder Jobs in Mumbai at Hiya Digital Private Limited

Hiya Digital Private Limited
Location: Chembur, Mumbai, Maharashtra
Job Type: Full-time
Work Location: Work from Office
Experience: 2+ years
Department: Digital Marketing

Job Summary

Hiya Digital Private Limited is looking for an experienced guest post blogger/backlink builder to join our digital marketing team in Chembur, Mumbai.

The primary responsibility of this role is to build high-quality, relevant, and sustainable backlinks through guest posting, blogger outreach, publisher outreach, link acquisition, and other legitimate off-page SEO activities.

You will research relevant websites, identify backlink opportunities, contact website owners and editors, negotiate guest-post placements, prepare or coordinate content, secure placements, verify published links, and maintain accurate backlink records.

The ideal candidate should have hands-on practical experience in link building and blogger outreach, understand what makes a backlink valuable, and be able to distinguish quality websites from low-quality or spammy link sources.

This is a hands-on SEO role—not a directory-submission or automated backlink-generation position.

Key Responsibilities

Guest Posting & Blogger Outreach

• Research websites and blogs relevant to target industries and SEO campaigns.
• Identify websites that accept legitimate guest contributions.
• Build and maintain databases of relevant publishers, bloggers, website owners, and editors.
• Contact website owners and editors through email and other appropriate outreach channels.
• Develop personalized outreach messages rather than relying solely on generic templates.
• Negotiate guest-post opportunities, publishing requirements, turnaround times, and link placements.
• Coordinate guest-post submissions from initial outreach through publication.
• Follow up professionally with prospects and publishers.
• Build long-term relationships with website owners and publishers.

Backlink Acquisition

• Acquire relevant, editorially appropriate backlinks through manual outreach and relationship building.
• Identify opportunities for contextual backlinks within relevant content.
• Evaluate websites before pursuing link placements.
• Analyze domain relevance, topical authority, organic visibility, traffic, content quality, outbound links, and other quality indicators.
• Avoid websites that appear to be created primarily for selling links or publishing low-quality sponsored content.
• Monitor acquired backlinks and verify that links are live and correctly implemented.
• Identify lost, removed, changed, or broken backlinks and follow up where appropriate.

Link Prospecting & Research

• Conduct competitor backlink research to identify potential link-building opportunities.
• Use SEO tools to discover referring domains, backlink profiles, publishers, and content opportunities.
• Research websites by niche, geography, language, topical relevance, and audience.
• Maintain categorized lists of prospects and their outreach status.
• Identify new link-building opportunities on an ongoing basis.

Content & Guest Post Coordination

• Develop guest-post topic ideas based on target websites and SEO objectives.
• Prepare high-quality guest-post content or coordinate with the content team/writers.
• Ensure content is original, useful, relevant, and appropriate for the target publication.
• Coordinate anchor text, target URLs, contextual placement, and other agreed requirements.
• Review published articles to ensure the agreed backlink and content requirements have been followed.
• Work with SEO and content teams to align guest posts with keyword and content strategies.

Outreach & Relationship Management

• Maintain professional communication with publishers and website owners.
• Manage outreach campaigns and follow-ups systematically.
• Maintain records of contacted websites, responses, negotiations, placements, and outcomes.
• Negotiate mutually acceptable publishing arrangements where appropriate.
• Develop a reliable network of publishers for ongoing campaigns.

Backlink Monitoring & Reporting

• Maintain accurate backlink acquisition records.
• Track outreach volume, response rates, successful placements, and publication status.
• Monitor acquired backlinks using SEO tools.
• Report newly acquired, lost, and changed backlinks.
• Prepare regular link-building performance reports.
• Provide insights into successful outreach approaches and areas requiring improvement.

Required Experience & Skills

• Minimum 2 years of hands-on experience in link building, guest posting, blogger outreach, or off-page SEO.
• Demonstrable experience acquiring backlinks through manual outreach.
• Practical experience with guest-post outreach and publisher communication.
• Good understanding of SEO and the role of backlinks in organic search.
• Ability to evaluate websites before pursuing backlink opportunities.
• Strong research and prospecting skills.
• Excellent written English and professional email communication.
• Strong follow-up and negotiation skills.
• Good organizational and record-keeping abilities.
• Ability to work with targets and deadlines.

SEO & Link-Building Knowledge

The candidate should understand concepts such as:

• Backlink quality
• Domain relevance
• Topical relevance
• Editorial links
• Contextual links
• Anchor text
• Referring domains
• Dofollow and nofollow links
• Sponsored links
• Link attributes
• Domain authority / authority metrics
• Organic traffic
• Spam signals
• Competitor backlink analysis
• Guest posting
• Blogger outreach
• Broken-link opportunities
• Link reclamation
• Digital PR / link acquisition

The candidate should understand that a large number of poor-quality backlinks is not a substitute for relevant, trustworthy links.

SEO Tools

Hands-on experience with any of the following is an advantage:

• Ahrefs
• Semrush
• Moz
• Majestic
• Google Search Console
• Google Analytics
• Screaming Frog
• SimilarWeb
• Google Search
• Excel / Google Sheets

Candidates who have primarily used SEO tools for reporting but have not personally performed link-building outreach may not be suitable for this position.

Preferred Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• Previous experience working in an SEO agency or digital marketing company.
• Experience handling link-building campaigns for multiple websites.
• Experience in international SEO or country-specific link building.
• Experience with technology, SaaS, web hosting, domains, cybersecurity, or other B2B topics.
• Existing knowledge of publisher/blogger outreach processes.
• Experience managing large prospect databases.

What We Are Looking For

We are looking for a hands-on link builder, not someone who simply knows SEO terminology.

The ideal candidate:

• Has personally conducted blogger and publisher outreach.
• Can identify whether a website is worth pursuing for a backlink.
• Can find new link-building prospects independently.
• Can write effective outreach emails.
• Is comfortable with follow-ups and negotiations.
• Understands the difference between quality link acquisition and spammy link building.
• Can work toward measurable placement targets.
• Maintains accurate records of outreach and placements.
• Can research competitors and turn backlink data into actionable opportunities.
• Takes ownership of link-building campaigns from prospecting to successful placement.

Key Performance Areas

Performance will be evaluated based on factors including:

• Number and quality of qualified prospects identified
• Outreach volume and consistency
• Outreach response rate
• Successful guest-post placements
• Quality and relevance of acquired referring domains
• Link acquisition efficiency
• Publisher relationship development
• Recovery of lost backlinks
• Accuracy of backlink records and reporting
• Contribution to overall SEO campaigns

Quality and relevance will be prioritized over simply maximizing the number of backlinks.

About Hiya Digital

Hiya Digital Private Limited is a web solutions and digital services company providing services including domain registration, web hosting, business email hosting, website development, SEO, digital marketing, and web security solutions.

The Guest Post Blogger / Backlink Builder role is part of the company’s Digital Marketing team and works closely with SEO, content, and other digital marketing functions.

Hiya Digital provides a collaborative working environment with opportunities for professional development, performance recognition, incentives, cultural activities, and other employee benefits.

Why Join Hiya Digital?

• Work on real SEO and digital marketing campaigns.
• Gain exposure to multiple websites and industries.
• Work alongside SEO and content professionals.
• Develop advanced blogger outreach and link-building skills.
• Work with professional SEO and analytics tools.
• Gain experience in both Indian and international SEO campaigns.
• Opportunity for professional growth within a growing digital services company.

Application Process

Candidates should apply with an updated resume and provide relevant details about their practical link-building experience.

Please include:

• Total years of link-building / off-page SEO experience
• Years of guest-post outreach experience
• SEO tools you have used
• Types of link-building campaigns handled
• Approximate number of successful placements achieved
• Industries/niches you have worked with
• Examples of backlink campaigns or websites handled, where available
• Current location
• Current/last salary
• Expected salary
• Notice period / earliest joining date

Apply by email: hr@hiya.digital

Subject: Guest Post Blogger / Backlink Builder Application – [Your Name]

Only shortlisted candidates will be contacted.

Social Media Optimization (SMO) Executive Jobs in Mumbai

by Hiya Digital | Sep 19, 2026 | Digital Marketing

Social Media Optimization (SMO) Executive Job Opportunities in Mumbai

Hiya Digital Private Limited
Location: Chembur, Mumbai
Job Type: Full-time
Work Location: Work from Office
Experience: 2+ years
Department: Digital Marketing

Social Media Optimization (SMO) Executive Job Summary

Hiya Digital Private Limited is looking for an experienced and creative Social Media Optimization (SMO) Executive to join our Digital Marketing team in Chembur, Mumbai.

The role is responsible for developing and executing social media strategies that increase brand visibility, audience engagement, website traffic, and lead generation across major social platforms.

You will manage social media profiles, plan and publish content, monitor audience engagement, research trends, analyze performance, coordinate with content and design teams, and continuously optimize social media activities based on data.

The ideal candidate should combine creativity with analytical thinking and have practical experience managing business or brand social media accounts.

Key Responsibilities For Social Media Optimization (SMO) Executive

Social Media Strategy

• Develop and implement social media strategies aligned with overall marketing and business objectives.
• Plan strategies to increase brand awareness, audience reach, engagement, website traffic, and lead generation.
• Develop platform-specific approaches rather than using identical content across every channel.
• Identify opportunities to improve organic social media performance.
• Maintain social media content calendars and publishing schedules.
• Set measurable objectives and track performance against defined KPIs.

Social Media Management

Manage and optimize company and/or client profiles across platforms including:

• Facebook
• Instagram
• LinkedIn
• X / Twitter
• Other relevant social platforms

Responsibilities include:

• Maintaining accurate and optimized social media profiles.
• Publishing posts according to the content calendar.
• Scheduling social media content.
• Monitoring comments, messages, mentions, and interactions.
• Responding or coordinating responses to audience queries.
• Maintaining consistent brand messaging and tone.
• Identifying opportunities for audience and community engagement.

Content Planning & Creation

• Develop social media content ideas based on target audiences, business objectives, industry trends, and campaigns.
• Create and curate engaging social media posts.
• Write captions, headlines, descriptions, calls-to-action, and other social copy.
• Coordinate with content writers and designers to produce social media creatives.
• Repurpose website content, blogs, videos, and other marketing assets for social channels.
• Develop content calendars covering promotional, educational, informational, and engagement-focused content.
• Ensure published content is accurate, relevant, engaging, and aligned with brand guidelines.

Audience Engagement & Community Management

• Monitor social media conversations and audience interactions.
• Respond to comments and messages professionally.
• Encourage meaningful engagement with followers.
• Identify frequently asked questions, customer concerns, and audience interests.
• Escalate customer/service-related issues to the appropriate internal team.
• Monitor brand mentions and relevant conversations.
• Develop strategies to improve engagement rates and community interaction.

Social Media Optimization

• Optimize social media profiles for visibility and discoverability.
• Optimize profile descriptions, page information, hashtags, captions, links, and other relevant elements.
• Research relevant keywords, hashtags, topics, and audience interests.
• Monitor platform algorithm changes and adjust strategies accordingly.
• Analyze which content formats, topics, and publishing approaches generate better results.
• Continuously test and improve content and engagement strategies.

Analytics & Reporting

• Monitor social media performance using native platform analytics and other reporting tools.
• Track key metrics including:
  • Reach
  • Impressions
  • Engagement
  • Engagement rate
  • Followers/follower growth
  • Clicks
  • Website traffic
  • Leads
  • Video views
  • Content performance
• Prepare regular social media performance reports.
• Identify trends and patterns in performance data.
• Provide actionable recommendations for improving results.
• Compare performance across platforms, campaigns, content types, and time periods.

Social Media Advertising

• Support or manage social media advertising campaigns where required.
• Assist with audience targeting, campaign setup, creative testing, and performance monitoring.
• Monitor advertising metrics and identify opportunities for optimization.
• Coordinate with the paid marketing team where campaigns require specialized advertising support.

Competitor & Trend Research

• Monitor competitors’ social media activity.
• Research industry trends, popular content formats, hashtags, topics, and emerging platforms.
• Identify successful content strategies that can be adapted appropriately.
• Stay updated with changes to social media algorithms, features, formats, and best practices.
• Identify opportunities for timely and relevant content.

Cross-Functional Collaboration

• Work closely with SEO, content, design, SEM, sales, and other marketing teams.
• Coordinate social media campaigns with broader digital marketing initiatives.
• Provide social-media requirements and creative briefs to designers and content writers.
• Coordinate campaign launches and promotional activities.
• Share social media insights with the wider marketing team.

Required Qualifications For Social Media Optimization (SMO) Executive

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• Minimum 2 years of hands-on experience in social media management, social media marketing, SMO, or a related role.
• Practical experience managing business or brand social media profiles.
• Strong understanding of major social media platforms and their best practices.
• Strong written and verbal communication skills.
• Good copywriting and content-creation abilities.
• Strong analytical and reporting skills.
• Good understanding of social media engagement and audience behavior.
• Ability to manage multiple social media profiles and campaigns simultaneously.
• Strong organizational and time-management skills.

Preferred Skills For Social Media Optimization (SMO) Executive

Experience with the following will be an advantage:

• Facebook / Meta
• Instagram
• LinkedIn
• X / Twitter
• Canva
• Meta Business Suite
• Google Analytics
• Google Search Console
• Hootsuite
• Buffer
• Sprout Social
• Looker Studio
• Meta Ads Manager
• Google Ads
• Microsoft Excel / Google Sheets

Knowledge of SEO, content marketing, SEM, email marketing, and digital advertising is also an advantage.

What We Are Looking For

The ideal candidate should be:

• Creative but also comfortable working with data.
• Able to convert marketing objectives into practical social media campaigns.
• Comfortable writing social media copy independently.
• Experienced in planning and maintaining content calendars.
• Proactive in identifying trends and content opportunities.
• Comfortable analyzing social media performance and recommending improvements.
• Strong at community engagement and audience communication.
• Organized and capable of managing multiple platforms and deadlines.
• Willing to experiment, test, measure, and optimize.
• Comfortable working collaboratively with content, design, SEO, and marketing teams.

Key Performance Areas

Performance in this role will be evaluated through areas such as:

• Social media reach and visibility
• Engagement rate and audience interaction
• Follower/audience growth
• Website traffic generated through social channels
• Lead generation where applicable
• Content publishing consistency
• Content performance
• Community response and engagement
• Campaign execution
• Quality of reporting and actionable insights
• Continuous improvement in social media performance

The role is not simply about posting content. The successful candidate will be expected to plan, execute, measure, and continuously improve social media activity.

About Hiya Digital

Hiya Digital Private Limited is a web solutions and digital services company providing domain registration, web hosting, business email hosting, website development, SEO, digital marketing, and web security solutions.

The SMO Executive will be part of the Digital Marketing function and will work with other marketing and technical teams on campaigns and online growth initiatives.

Hiya Digital describes its workplace as a collaborative and growth-focused environment, with employee benefits including paid leaves and holidays, performance incentives, Employee of the Month recognition, cultural programs, festive celebrations, and other perks.

Why Join Hiya Digital?

• Work on real social media and digital marketing campaigns.
• Gain exposure to multiple digital marketing channels.
• Work with SEO, content, design, SEM, and other marketing professionals.
• Manage social media for technology and digital-service businesses.
• Develop practical skills in social media strategy, content, analytics, and optimization.
• Work with social media management and analytics tools.
• Opportunities for professional growth and increased responsibility.

Application Process

Please apply with an updated resume and provide details of your practical social media experience.

Please include:

• Total years of social media/SMO experience
• Social media platforms you have managed
• Types of businesses/brands you have worked with
• Social media pages/accounts managed
• Tools you have used
• Experience with paid social advertising
• Examples of successful social media campaigns, if available
• Current location
• Current/last salary
• Expected salary
• Notice period / earliest joining date

Apply by email: hr@hiya.digital

Subject: SMO Executive Application – [Your Name]

Only shortlisted candidates will be contacted.