Job Description:
We seek an experienced and dynamic Online/Digital Marketing Executive to join our team. The ideal candidate will be crucial in developing and implementing digital marketing strategies, driving online traffic to our platforms, and optimizing our online presence.
Key Responsibilities:
- Digital Marketing Strategy:
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- Develop and execute comprehensive digital marketing strategies aligned with company goals.
- Utilize various online channels such as SEO, SEM, email marketing, and social media to drive brand awareness and customer acquisition.
- Content Marketing:
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- Create and manage engaging and relevant content for various digital platforms.
- Collaborate with the content team to ensure consistency in messaging across different channels.
- Social Media Management:
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- Develop and implement social media campaigns to increase brand visibility.
- Monitor and analyze social media performance, adjusting strategies as needed.
- SEO and SEM:
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- Optimize website content and structure for search engines.
- Manage and optimize paid advertising campaigns for maximum ROI.
- Analytics and Reporting:
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- Utilize analytics tools to track and analyze website traffic, user behaviour, and campaign performance.
- Provide regular reports and insights to the management team.
- Collaboration:
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- Work closely with cross-functional teams to ensure cohesive and effective digital marketing campaigns, including design, development, and sales.
Job Requirements:
- Education:
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- Bachelor’s degree in Marketing, Business, or a related field.
- Experience:
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- Minimum of 2 years of proven experience in online/digital marketing.
- Demonstrable success in developing and implementing effective digital marketing strategies.
- Skills:
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- Proficient in SEO/SEM, social media management, and email marketing.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent written and verbal communication skills.
- Technical Proficiency:
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- Experience with digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
- Creativity:
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- Ability to think creatively and strategically to develop innovative marketing campaigns.
Desired Candidate Profile:
- Proactive and self-motivated individual with a passion for digital marketing.
- Strong project management skills with the ability to prioritize and meet deadlines.
- Team player with excellent interpersonal and communication skills.
- Up-to-date with the latest trends and best practices in digital marketing.
How to Apply:
If you meet the above requirements and are excited about contributing to a dynamic and growing company, please submit your resume and a cover letter detailing your relevant experience to [hr@hiya.digital].
