Online / Internet / Digital Marketing Executive Jobs in Mumbai

Online / Internet / Digital Marketing Executive Job Opportunities in Mumbai

Company: Hiya Digital Private Limited
Job Title: Online / Internet / Digital Marketing Executive
Department: Digital Marketing
Location: Chembur, Mumbai
Employment Type: Full-Time
Work Mode: Work From Office
Experience: 2+ Years — Mandatory

About the Online / Digital Marketing Executive Role

Hiya Digital Private Limited is looking for an experienced and proactive Online / Internet / Digital Marketing Executive in Mumbai to plan, execute, monitor, and optimize digital marketing activities that increase online visibility, website traffic, audience engagement, leads, and customer acquisition.

This is a hands-on digital marketing role covering multiple online marketing channels, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, content marketing, email marketing, online advertising, website analytics, and digital campaign management.

The successful candidate should understand how different digital marketing channels work together and be able to use campaign data, analytics, competitor research, and market insights to improve marketing performance. The current Hiya Digital job posting requires a minimum of 2 years of online/digital marketing experience and specifically highlights SEO/SEM, social media, email marketing, analytics, Google Analytics, Google Ads, and social media management tools.

Digital Marketing Strategy & Campaign Management

• Develop and execute integrated digital marketing strategies aligned with business objectives.
• Plan online marketing campaigns across search, social media, content, email, and paid advertising channels.
• Research target audiences, customer segments, markets, competitors, and online opportunities.
• Develop campaign objectives, timelines, channel plans, and performance measures.
• Coordinate campaign execution with content, design, development, sales, and other teams.
• Monitor campaign performance and make data-driven optimization recommendations.
• Maintain marketing calendars, campaign plans, and performance records.
• Identify opportunities to improve online visibility, engagement, lead generation, and customer acquisition.

Search Engine Optimization (SEO)

The Digital Marketing Executive will support and execute SEO strategies designed to improve organic search visibility and website performance.

Key SEO Responsibilities

• Conduct keyword research and search-intent analysis.
• Identify relevant primary, secondary, long-tail, commercial, and informational keywords.
• Optimize website pages, content, titles, meta descriptions, headings, URLs, and internal links.
• Perform basic technical SEO checks and identify website optimization opportunities.
• Analyze organic traffic, keyword rankings, impressions, clicks, and CTR.
• Conduct competitor and SERP analysis.
• Identify content gaps and new organic search opportunities.
• Support link-building and off-page SEO activities.
• Monitor Google Search Console and Google Analytics data.
• Work with content and development teams to implement SEO recommendations.

Search Engine Marketing (SEM) & Paid Advertising

• Assist with planning, launching, monitoring, and optimizing paid search campaigns.
• Work with Google Ads and other relevant online advertising platforms.
• Conduct keyword and competitor research for paid search campaigns.
• Assist with campaign structure, ad groups, keywords, negative keywords, targeting, and ad copy.
• Monitor impressions, clicks, CTR, CPC, conversions, and other campaign metrics.
• Identify opportunities to improve campaign efficiency and return on advertising spend.
• Coordinate with landing-page and content teams to improve campaign relevance and conversion opportunities.
• Monitor advertising budgets and campaign performance.

Social Media Marketing & Management

• Develop and execute social media campaigns to increase brand awareness and audience engagement.
• Manage and coordinate content across relevant social media platforms.
• Research social media trends, competitors, audiences, and content opportunities.
• Assist with social media content planning and publishing schedules.
• Monitor reach, impressions, engagement, follower growth, clicks, and other relevant metrics.
• Analyze social media campaign performance and recommend improvements.
• Coordinate with designers and content writers to develop engaging social media assets.
• Maintain consistency in brand messaging across social channels.

Content Marketing & Online Content

• Plan and coordinate content for websites, blogs, social media, email campaigns, and other digital channels.
• Research topics, audiences, competitors, and content opportunities.
• Create or coordinate relevant and engaging marketing content.
• Ensure content is aligned with brand messaging, target audiences, and marketing objectives.
• Work with content writers to optimize articles and website content for SEO and search intent.
• Repurpose existing content for different digital channels.
• Monitor content performance and identify opportunities for improvement.

Email Marketing

• Plan and execute email marketing campaigns.
• Assist with email campaign content, subject lines, calls to action, and templates.
• Organize audiences and support appropriate customer segmentation.
• Monitor email campaign metrics such as opens, clicks, click-through rates, and conversions.
• Test different email content and campaign approaches where appropriate.
• Maintain email marketing schedules and campaign records.
• Coordinate email campaigns with broader digital marketing initiatives.

Website Traffic & Online Visibility

• Monitor website traffic and identify changes in user behavior.
• Analyze traffic sources, landing pages, engagement, and conversion opportunities.
• Identify opportunities to increase qualified website traffic through organic, paid, social, content, and email channels.
• Work with website and development teams to improve online user experience.
• Monitor important website marketing metrics and identify underperforming pages or campaigns.
• Support initiatives designed to improve the overall online presence of the company and its digital properties.

Digital Marketing Analytics & Reporting

A strong understanding of digital marketing analytics is essential for this role.

Responsibilities Include

• Track website and campaign performance using analytics platforms.
• Monitor traffic, engagement, conversions, leads, and acquisition metrics.
• Analyze user behavior and identify trends.
• Compare campaign performance across different channels.
• Prepare regular digital marketing reports for management.
• Convert marketing data into actionable recommendations.
• Identify underperforming campaigns and recommend optimization strategies.
• Maintain accurate marketing performance records and dashboards.

Important Digital Marketing Metrics

Depending on the campaign, you may monitor:

• Website sessions and users
• Organic traffic
• Search impressions and clicks
• Keyword rankings
• Click-through rate (CTR)
• Cost per click (CPC)
• Conversion rate
• Cost per acquisition (CPA)
• Leads and qualified leads
• Social media reach
• Social media engagement
• Email open rate
• Email click-through rate
• Campaign ROI / ROAS where applicable

Digital Marketing Tools & Platforms

Candidates should be comfortable working with digital marketing tools and online platforms such as:

• Google Analytics / GA4
• Google Search Console
• Google Ads
• Google Keyword Planner
• Semrush
• Ahrefs or similar SEO platforms
• Social media management platforms
• Meta Business Suite / social advertising platforms
• Email marketing platforms
• Microsoft Excel
• Google Sheets
• Looker Studio or similar reporting tools

Experience with additional SEO, SEM, analytics, content, social media, email marketing, or reporting tools will be an advantage.

The current Hiya Digital posting specifically identifies Google Analytics, Google Ads/AdWords, and social media management tools among the expected technical capabilities.

Competitor & Market Research

• Conduct online competitor research.
• Identify competitor digital marketing strategies and channel activity.
• Analyze competitor websites, content, SEO visibility, advertising, and social media presence.
• Research industry trends and changing customer behavior.
• Identify new digital marketing opportunities and emerging channels.
• Monitor competitor campaigns and online positioning.
• Translate research findings into practical marketing recommendations.

Digital Marketing Optimization

The role requires continuous testing, analysis, and optimization rather than simply executing campaigns.

You will be expected to:

• Review campaign data regularly.
• Identify what is performing and what requires improvement.
• Test different content, keywords, audiences, messages, and campaign approaches.
• Optimize campaigns based on measurable results.
• Identify opportunities to improve traffic quality and conversion rates.
• Reduce inefficient marketing activity where data indicates poor performance.
• Document campaign learnings for future initiatives.

Cross-Functional Collaboration

The Digital Marketing Executive will work closely with:

• SEO specialists
• SEM/PPC professionals
• Content writers
• Social media professionals
• Graphic designers
• Website developers
• Sales and business development teams
• Customer service and operations teams

Responsibilities include coordinating campaign requirements, sharing performance insights, providing marketing briefs, and ensuring that digital activities are aligned across departments.

Required Digital Marketing Skills

Candidates should have practical knowledge of:

• Digital marketing strategy
• SEO
• SEM/PPC
• Google Ads
• Social media marketing
• Content marketing
• Email marketing
• Website analytics
• Keyword research
• Competitor research
• Online advertising
• Campaign optimization
• Digital marketing reporting
• Audience research
• Conversion optimization
• Basic website and HTML concepts

Experience Requirements

• Minimum 2+ years of professional online/digital marketing experience is required.
• Demonstrable experience developing and implementing digital marketing strategies.
• Practical experience with multiple digital marketing channels.
• Experience analyzing campaign and website performance.
• Experience with SEO/SEM, social media marketing, and email marketing.
• Experience using analytics and digital marketing tools.
• Experience working toward measurable marketing objectives is preferred.

The current Hiya Digital listing specifies 2+ years of proven online/digital marketing experience and expects candidates to demonstrate experience developing and implementing effective digital marketing strategies.

Educational Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related discipline is preferred.
• Relevant digital marketing certifications are an advantage.
• Candidates with strong practical digital marketing experience and demonstrable campaign results are encouraged to apply.

Key Performance Areas

Performance in this role may be assessed across:

• Organic website visibility and traffic
• Paid campaign performance
• Website traffic growth
• Qualified leads and customer acquisition
• Social media reach and engagement
• Content performance
• Email campaign performance
• Campaign conversion rates
• Marketing cost efficiency
• Reporting accuracy
• Completion of planned campaigns
• Quality and timeliness of optimization recommendations

The exact KPI mix will depend on the campaigns and business objectives assigned to the role.

Desired Candidate Profile

The ideal Digital Marketing Executive in Mumbai should be:

• Proactive and self-motivated.
• Analytical and comfortable working with marketing data.
• Creative while maintaining a results-oriented approach.
• Interested in SEO, paid advertising, social media, content, and online marketing.
• Comfortable learning and using new digital marketing tools.
• Strong in written and verbal communication.
• Organized and capable of managing multiple campaigns and deadlines.
• Able to work independently while collaborating effectively with different teams.
• Interested in current digital marketing trends, search behavior, advertising platforms, and online technologies.

Hiya Digital’s current listing also emphasizes creativity, strategic thinking, project management, communication, teamwork, and staying current with digital marketing trends and best practices.

Practical Digital Marketing Assessment

Candidates may be evaluated through practical exercises such as:

Digital Marketing Strategy

Develop a basic digital marketing plan for a business seeking to increase online visibility, traffic, and leads.

SEO Analysis

Research keywords, identify search intent, and recommend on-page SEO improvements for a selected webpage.

Google Ads / SEM

Create a basic paid-search campaign structure, including keywords, ad groups, ad messaging, and negative keyword ideas.

Social Media Marketing

Develop a short social media campaign concept with content themes, target audience, publishing plan, and performance metrics.

Analytics

Review a sample campaign report and identify the key performance issues, opportunities, and recommended actions.

Work Environment & Career Development

Hiya Digital describes its work environment as collaborative and focused on professional development, knowledge sharing, performance recognition, and employee growth. The company lists benefits and activities including paid leaves and holidays, personality development, Employee of the Month recognition, cultural programs, performance incentives, birthday parties, festive celebrations, and other perks.

Job Details

Hiya Digital currently lists this position under its Digital Marketing career opportunities in Mumbai.

How to Apply for Digital Marketing Executive Jobs in Mumbai

Interested candidates should email an updated resume and cover letter to hr@hiya.digital with complete details about their education, experience, digital marketing skills, location, and relevant projects.

Candidates should highlight experience with:

• SEO and SEM
• Google Ads
• Social media marketing
• Content marketing
• Email marketing
• Google Analytics
• Digital marketing campaigns
• Marketing analytics and reporting
• Relevant digital marketing tools and certifications

Email: hr@hiya.digital

Applications should contain complete candidate information. The current job posting states that applications without proper details may not be considered.