Guest Post Blogger / Backlink Builder Jobs in Mumbai at Hiya Digital Private Limited
Hiya Digital Private Limited
Location: Chembur, Mumbai, Maharashtra
Job Type: Full-time
Work Location: Work from Office
Experience: 2+ years
Department: Digital Marketing
Job Summary
Hiya Digital Private Limited is looking for an experienced guest post blogger/backlink builder to join our digital marketing team in Chembur, Mumbai.
The primary responsibility of this role is to build high-quality, relevant, and sustainable backlinks through guest posting, blogger outreach, publisher outreach, link acquisition, and other legitimate off-page SEO activities.
You will research relevant websites, identify backlink opportunities, contact website owners and editors, negotiate guest-post placements, prepare or coordinate content, secure placements, verify published links, and maintain accurate backlink records.
The ideal candidate should have hands-on practical experience in link building and blogger outreach, understand what makes a backlink valuable, and be able to distinguish quality websites from low-quality or spammy link sources.
This is a hands-on SEO role—not a directory-submission or automated backlink-generation position.
Key Responsibilities
Guest Posting & Blogger Outreach
- Research websites and blogs relevant to target industries and SEO campaigns.
- Identify websites that accept legitimate guest contributions.
- Build and maintain databases of relevant publishers, bloggers, website owners, and editors.
- Contact website owners and editors through email and other appropriate outreach channels.
- Develop personalized outreach messages rather than relying solely on generic templates.
- Negotiate guest-post opportunities, publishing requirements, turnaround times, and link placements.
- Coordinate guest-post submissions from initial outreach through publication.
- Follow up professionally with prospects and publishers.
- Build long-term relationships with website owners and publishers.
Backlink Acquisition
- Acquire relevant, editorially appropriate backlinks through manual outreach and relationship building.
- Identify opportunities for contextual backlinks within relevant content.
- Evaluate websites before pursuing link placements.
- Analyze domain relevance, topical authority, organic visibility, traffic, content quality, outbound links, and other quality indicators.
- Avoid websites that appear to be created primarily for selling links or publishing low-quality sponsored content.
- Monitor acquired backlinks and verify that links are live and correctly implemented.
- Identify lost, removed, changed, or broken backlinks and follow up where appropriate.
Link Prospecting & Research
- Conduct competitor backlink research to identify potential link-building opportunities.
- Use SEO tools to discover referring domains, backlink profiles, publishers, and content opportunities.
- Research websites by niche, geography, language, topical relevance, and audience.
- Maintain categorized lists of prospects and their outreach status.
- Identify new link-building opportunities on an ongoing basis.
Content & Guest Post Coordination
- Develop guest-post topic ideas based on target websites and SEO objectives.
- Prepare high-quality guest-post content or coordinate with the content team/writers.
- Ensure content is original, useful, relevant, and appropriate for the target publication.
- Coordinate anchor text, target URLs, contextual placement, and other agreed requirements.
- Review published articles to ensure the agreed backlink and content requirements have been followed.
- Work with SEO and content teams to align guest posts with keyword and content strategies.
Outreach & Relationship Management
- Maintain professional communication with publishers and website owners.
- Manage outreach campaigns and follow-ups systematically.
- Maintain records of contacted websites, responses, negotiations, placements, and outcomes.
- Negotiate mutually acceptable publishing arrangements where appropriate.
- Develop a reliable network of publishers for ongoing campaigns.
Backlink Monitoring & Reporting
- Maintain accurate backlink acquisition records.
- Track outreach volume, response rates, successful placements, and publication status.
- Monitor acquired backlinks using SEO tools.
- Report newly acquired, lost, and changed backlinks.
- Prepare regular link-building performance reports.
- Provide insights into successful outreach approaches and areas requiring improvement.
Required Experience & Skills
- Minimum 2 years of hands-on experience in link building, guest posting, blogger outreach, or off-page SEO.
- Demonstrable experience acquiring backlinks through manual outreach.
- Practical experience with guest-post outreach and publisher communication.
- Good understanding of SEO and the role of backlinks in organic search.
- Ability to evaluate websites before pursuing backlink opportunities.
- Strong research and prospecting skills.
- Excellent written English and professional email communication.
- Strong follow-up and negotiation skills.
- Good organizational and record-keeping abilities.
- Ability to work with targets and deadlines.
SEO & Link-Building Knowledge
The candidate should understand concepts such as:
- Backlink quality
- Domain relevance
- Topical relevance
- Editorial links
- Contextual links
- Anchor text
- Referring domains
- Dofollow and nofollow links
- Sponsored links
- Link attributes
- Domain authority / authority metrics
- Organic traffic
- Spam signals
- Competitor backlink analysis
- Guest posting
- Blogger outreach
- Broken-link opportunities
- Link reclamation
- Digital PR / link acquisition
The candidate should understand that a large number of poor-quality backlinks is not a substitute for relevant, trustworthy links.
SEO Tools
Hands-on experience with any of the following is an advantage:
- Ahrefs
- Semrush
- Moz
- Majestic
- Google Search Console
- Google Analytics
- Screaming Frog
- SimilarWeb
- Google Search
- Excel / Google Sheets
Candidates who have primarily used SEO tools for reporting but have not personally performed link-building outreach may not be suitable for this position.
Preferred Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- Previous experience working in an SEO agency or digital marketing company.
- Experience handling link-building campaigns for multiple websites.
- Experience in international SEO or country-specific link building.
- Experience with technology, SaaS, web hosting, domains, cybersecurity, or other B2B topics.
- Existing knowledge of publisher/blogger outreach processes.
- Experience managing large prospect databases.
What We Are Looking For
We are looking for a hands-on link builder, not someone who simply knows SEO terminology.
The ideal candidate:
- Has personally conducted blogger and publisher outreach.
- Can identify whether a website is worth pursuing for a backlink.
- Can find new link-building prospects independently.
- Can write effective outreach emails.
- Is comfortable with follow-ups and negotiations.
- Understands the difference between quality link acquisition and spammy link building.
- Can work toward measurable placement targets.
- Maintains accurate records of outreach and placements.
- Can research competitors and turn backlink data into actionable opportunities.
- Takes ownership of link-building campaigns from prospecting to successful placement.
Key Performance Areas
Performance will be evaluated based on factors including:
- Number and quality of qualified prospects identified
- Outreach volume and consistency
- Outreach response rate
- Successful guest-post placements
- Quality and relevance of acquired referring domains
- Link acquisition efficiency
- Publisher relationship development
- Recovery of lost backlinks
- Accuracy of backlink records and reporting
- Contribution to overall SEO campaigns
Quality and relevance will be prioritized over simply maximizing the number of backlinks.
About Hiya Digital
Hiya Digital Private Limited is a web solutions and digital services company providing services including domain registration, web hosting, business email hosting, website development, SEO, digital marketing, and web security solutions.
The Guest Post Blogger / Backlink Builder role is part of the company’s Digital Marketing team and works closely with SEO, content, and other digital marketing functions.
Hiya Digital provides a collaborative working environment with opportunities for professional development, performance recognition, incentives, cultural activities, and other employee benefits.
Why Join Hiya Digital?
- Work on real SEO and digital marketing campaigns.
- Gain exposure to multiple websites and industries.
- Work alongside SEO and content professionals.
- Develop advanced blogger outreach and link-building skills.
- Work with professional SEO and analytics tools.
- Gain experience in both Indian and international SEO campaigns.
- Opportunity for professional growth within a growing digital services company.
Application Process
Candidates should apply with an updated resume and provide relevant details about their practical link-building experience.
Please include:
- Total years of link-building / off-page SEO experience
- Years of guest-post outreach experience
- SEO tools you have used
- Types of link-building campaigns handled
- Approximate number of successful placements achieved
- Industries/niches you have worked with
- Examples of backlink campaigns or websites handled, where available
- Current location
- Current/last salary
- Expected salary
- Notice period / earliest joining date
Apply by email: hr@hiya.digital
Subject: Guest Post Blogger / Backlink Builder Application – [Your Name]
Only shortlisted candidates will be contacted.
