Social Media Marketing (SMM) Internship Opportunity in Mumbai
Company: Hiya Digital Private Limited
Location: Chembur, Mumbai, Maharashtra
Job Type: Internship
Duration: 3 Months
Work Mode: Work From Office
Stipend: ₹5,000 – ₹10,000 per month, depending on skills and experience
Department: Digital Marketing
About the Social Media Marketing (SMM) Internship in Mumbai
Hiya Digital Private Limited is looking for a creative, motivated, and detail-oriented social media marketing intern to join our digital marketing team in Chembur, Mumbai.
This is a hands-on internship for students and aspiring digital marketers who want practical experience in social media marketing, social media management, content creation, community engagement, social media strategy, analytics, and performance reporting.
You will work on real social media projects and learn how businesses use social platforms to build brand awareness, engage audiences, grow communities, and support marketing objectives.
You will work closely with experienced marketing professionals and gain practical exposure to social media planning, content creation, publishing, audience engagement, trend research, analytics, and reporting.
Key Responsibilities
Social Media Content
- Create engaging and relevant content ideas for social media platforms.
- Assist in creating posts, captions, graphics, carousels, short-form content, and other social-media assets.
- Adapt content for platforms such as Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels.
- Maintain consistency with brand voice, messaging, and visual guidelines.
- Research content ideas based on audience interests, industry trends, and business objectives.
- Repurpose existing website and marketing content for social media.
Social Media Strategy
- Assist in developing and implementing social media strategies.
- Research target audiences and identify relevant content themes.
- Help develop content calendars and publishing schedules.
- Research competitor social-media activity.
- Identify opportunities to improve reach, engagement, and audience growth.
- Assist with campaigns designed to increase brand visibility and engagement.
Community Management
- Monitor social media comments, messages, mentions, and interactions.
- Assist with responding to audience questions and comments professionally.
- Engage with followers and relevant online communities.
- Escalate customer or support-related issues to the appropriate team.
- Help maintain a positive and professional online presence.
Social Media Publishing
- Schedule and publish social media content.
- Maintain content calendars and publishing schedules.
- Check posts for spelling, grammar, links, formatting, images, and other errors before publication.
- Coordinate content approvals with the marketing team.
- Maintain organized records of published and upcoming content.
Social Media Analytics
- Monitor social media performance and engagement.
- Track metrics such as reach, impressions, engagement, followers, clicks, and interactions.
- Use native platform analytics and other reporting tools to understand performance.
- Identify trends and high-performing content.
- Prepare regular social media performance reports.
- Suggest improvements based on performance data.
Trend & Competitor Research
- Stay updated on social media trends, formats, features, and best practices.
- Research competitor social media strategies.
- Identify relevant trends and content opportunities.
- Monitor changes in audience behavior and platform features.
- Present useful findings and recommendations to the marketing team.
Tools & Platforms
During the internship, you may gain practical experience with:
- X/Twitter
- Canva
- Google Analytics
- Native social media analytics
- Social media scheduling tools such as Hootsuite and Buffer
- Google Workspace
- Microsoft Office
- Other social media and digital marketing tools
The current Hiya Digital role specifically mentions scheduling tools such as Hootsuite and Buffer, analytics tools, and graphic-design software such as Canva.
What You Will Learn
During the internship, you will develop practical skills in:
- Social media marketing
- Social media management
- Content creation
- Social media strategy
- Content planning
- Community management
- Audience engagement
- Social media analytics
- Performance reporting
- Competitor research
- Trend research
- Social media optimization
- Digital communication
- Basic visual-content creation
- Marketing analytics
The internship is designed to provide hands-on experience rather than only classroom-style training, including work on real-world projects.
Requirements
We are looking for candidates who have:
- Strong interest in social media marketing and digital communication.
- Basic understanding of major social media platforms.
- Good written and verbal communication skills.
- Creative thinking and the ability to generate new content ideas.
- Basic understanding of social media engagement and audience behavior.
- Familiarity with Canva or similar design tools is an advantage.
- Basic knowledge of Google Workspace or Microsoft Office.
- Good research and analytical skills.
- Strong attention to detail.
- Ability to work independently and as part of a team.
- Willingness to learn new platforms and tools.
- Strong work ethic and professional attitude.
Education
Candidates currently pursuing or recently completing a:
- Bachelor’s degree
- Master’s degree
- Diploma
- Relevant digital marketing or social media certification
in Marketing, Digital Marketing, Communications, Business Administration, Media, or a related field may apply.
Freshers and students are welcome to apply.
Prior social media experience, college projects, personal social media pages, content-creation experience, or digital marketing certifications will be an advantage.
Desired Candidate Profile
The ideal candidate is:
Creative
Able to develop original content ideas and identify interesting ways to communicate with an audience.
Social-Media Aware
Understands how different platforms work and is interested in emerging social-media trends.
Detail-Oriented
Checks captions, graphics, links, hashtags, formatting, and other content elements carefully before publication.
Analytical
Interested in understanding why some content performs better than other content and can learn from performance data.
Good Communicator
Can communicate clearly and professionally in written and verbal interactions.
Proactive
Willing to research, suggest ideas, experiment, and take ownership of assigned tasks.
Team-Oriented
Comfortable collaborating with marketing and other internal teams.
What You Will Work On
You will work on real digital marketing projects involving:
- Social media pages
- Brand content
- Content calendars
- Social media campaigns
- Audience engagement
- Competitor research
- Trend monitoring
- Social media analytics
- Performance reports
- Digital marketing initiatives
Hiya Digital operates across web solutions and digital services including domains, web hosting, email hosting, website development, digital marketing, and web security, giving interns exposure to social media marketing within a technology-focused business environment.
What We Offer
- 3-month paid internship
- ₹5,000–₹10,000 monthly stipend, depending on skills and experience
- Hands-on experience in social media marketing
- Experience working on real-world digital projects
- Exposure to professional social media and analytics tools
- Opportunity to work with experienced marketing professionals
- Development of content creation and social media strategy skills
- Networking opportunities
- Letter of recommendation upon successful completion
- Potential future employment opportunities based on performance and business requirements
These benefits are consistent with the existing Hiya Digital internship posting, which specifically mentions practical experience, skill development, industry knowledge, networking, potential future employment, and a recommendation letter.
Location & Work Mode
Location: Chembur, Mumbai
Work Mode: Work From Office
Duration: 3 Months
Employment Type: Internship
Candidates should be comfortable working from the Hiya Digital office in Chembur, Mumbai.
How to Apply
Interested candidates should submit an updated resume with details of their education, skills, experience, and current location.
Candidates are encouraged to include:
- Social media accounts or pages they have managed
- Social media content they have created
- College or personal projects
- Digital marketing certifications
- Canva/design work
- Previous internship or work experience
- Any social media campaign experience
Email: hr@hiya.digital
Subject: Social Media Marketing Internship – [Your Name]
Applications should include complete candidate details. Incomplete applications may not be considered.
