Search Engine Marketing (SEM) Internship Opportunity in Mumbai

Company: Hiya Digital Private Limited
Location: Chembur, Mumbai, Maharashtra, India
Job Type: Full-Time Internship
Duration: 3 Months
Stipend: ₹5,000 – ₹10,000 per month, depending on skills and experience
Work Mode: Work From Office
Department: Digital Marketing
Experience: Freshers / Students / Entry-Level Candidates Welcome

Search Engine Marketing (SEM) Internship in Mumbai

Hiya Digital Private Limited is looking for a motivated, analytical, and results-oriented Search Engine Marketing (SEM) Intern in Mumbai to join our Digital Marketing team.

This SEM Internship in Mumbai provides hands-on experience in Google Ads, paid search advertising, keyword research, campaign planning, ad copywriting, campaign optimization, conversion tracking, performance analysis, and digital marketing reporting.

You will work with experienced digital marketing professionals and gain practical exposure to real-world paid search campaigns. The internship is suitable for students, freshers, recent graduates, and aspiring digital marketers who want to build a career in Search Engine Marketing, Google Ads, PPC, and performance marketing.

Hiya Digital’s existing SEM internship focuses on campaign planning and execution, keyword research, ad copywriting, budget management, performance tracking, A/B testing, reporting, and learning core SEM concepts such as quality score and conversion tracking.

About Hiya Digital Private Limited

Hiya Digital Private Limited is a web solutions and digital technology company providing services including:

• Domain names and domain management
• Web hosting
• Business email hosting
• Website design and development
• Digital marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Web security
• SSL certificates

The Digital Marketing team works across SEO, paid advertising, social media, content marketing, analytics, and other online marketing activities.

As an SEM Intern, you will gain exposure to how paid search advertising can be used to generate relevant traffic, leads, conversions, and business growth.

SEM Intern – Job Overview

As a Search Engine Marketing Intern, you will assist with the planning, execution, monitoring, analysis, and optimization of paid search campaigns.

Your responsibilities may include:

• Google Ads campaign research and setup support
• Keyword research and analysis
• Search query analysis
• Ad copywriting
• Campaign structure and organization
• Bid and budget monitoring
• Negative keyword research
• Search campaign optimization
• Conversion tracking support
• Landing page analysis
• A/B testing
• Competitor research
• Performance reporting
• SEM data analysis
• Campaign documentation

The role is designed to provide practical exposure to PPC advertising and performance marketing, while helping you develop the analytical and technical skills required for a career in SEM.

Search Engine Marketing (SEM) Responsibilities

1. Google Ads Campaign Management

Assist the SEM team with Google Ads campaigns and related paid search activities.

You may work on:

• Search campaigns
• Keyword targeting
• Ad groups
• Responsive Search Ads
• Campaign settings
• Location targeting
• Audience targeting
• Budget monitoring
• Bid management
• Search terms
• Negative keywords
• Ad assets and extensions

You will learn how different campaign settings affect traffic, cost, conversions, and overall campaign performance.

2. SEM Keyword Research

Conduct keyword research to identify relevant search terms for campaigns.

Responsibilities may include:

• Finding commercial and transactional keywords.
• Identifying high-intent search queries.
• Reviewing keyword relevance.
• Understanding search intent.
• Analyzing search volume and competition.
• Identifying long-tail keywords.
• Grouping keywords into relevant ad groups.
• Identifying negative keywords.
• Reviewing actual search terms generated by campaigns.

You will learn how to distinguish between keywords that generate relevant business opportunities and keywords that may produce low-quality or irrelevant traffic.

3. Search Query & Search Terms Analysis

Assist in reviewing actual search queries generated by paid search campaigns.

Analyze search terms to identify:

• Relevant searches
• Irrelevant searches
• High-converting searches
• Low-quality traffic
• New keyword opportunities
• Negative keyword opportunities
• Search intent patterns

This helps improve campaign targeting and reduce unnecessary advertising spend.

4. Google Ads Ad Copywriting

Assist with writing effective and relevant paid search advertisements.

You may create and test:

• Headlines
• Descriptions
• Calls to action
• Promotional messaging
• Benefit-focused ad copy
• Keyword-relevant messaging

You will learn how to create concise ad copy that matches search intent and encourages qualified users to click.

5. Campaign Structure

Learn how well-structured Google Ads campaigns are organized.

This includes understanding:

• Campaigns
• Ad groups
• Keywords
• Search terms
• Ads
• Negative keywords
• Location targeting
• Budgets
• Bidding strategies
• Conversion goals

You will help maintain organized campaign structures that make performance analysis and optimization easier.

6. Campaign Budget Monitoring

Assist with monitoring campaign budgets and spending.

You may be required to:

• Check daily campaign spend.
• Compare actual spend against allocated budgets.
• Identify unusual spending patterns.
• Monitor budget utilization.
• Report campaigns approaching budget limits.
• Assist with identifying opportunities to improve budget allocation.

The objective is to understand how advertising budgets are managed while maintaining campaign performance.

7. SEM Campaign Optimization

Assist with identifying opportunities to improve campaign performance.

Optimization activities may include:

• Keyword refinement
• Negative keyword additions
• Search term analysis
• Ad copy improvements
• Bid adjustments
• Budget adjustments
• Ad group refinement
• Location targeting changes
• Audience adjustments
• Landing page recommendations

You will learn that SEM optimization is an ongoing process based on campaign data rather than a one-time setup activity.

8. Conversion Tracking

Gain practical exposure to conversion measurement and tracking.

You may learn about:

• Lead conversions
• Form submissions
• Phone calls
• Website actions
• Purchase conversions
• Conversion rates
• Cost per conversion
• Conversion value

Basic understanding of Google Analytics, Google Tag Manager, and Google Ads conversion tracking will be an advantage.

9. SEM Performance Analysis

Monitor key paid advertising metrics, including:

• Impressions
• Clicks
• Click-through rate (CTR)
• Cost per click (CPC)
• Conversions
• Conversion rate
• Cost per conversion
• Search impression share
• Quality Score
• Advertising spend
• Return on ad spend (ROAS), where applicable

You will learn how to interpret these metrics and identify areas for campaign improvement.

10. A/B Testing

Assist with testing different campaign elements to determine what performs better.

Testing may include:

• Ad headlines
• Ad descriptions
• Calls to action
• Landing page messaging
• Keyword groups
• Audience targeting
• Campaign settings

The objective is to use measurable results rather than assumptions when making optimization decisions.

11. Landing Page Analysis

Assist the SEM team in evaluating landing pages used for paid search campaigns.

Review factors such as:

• Relevance to the keyword
• Relevance to the advertisement
• Page content
• Calls to action
• Form usability
• Mobile experience
• Page speed
• Trust signals
• Conversion opportunities

You may coordinate with content, SEO, design, and development teams when landing page improvements are required.

12. Competitor & Market Research

Conduct paid search competitor research to understand:

• Competitor keywords
• Ad messaging
• Search positioning
• Landing pages
• Offers
• Calls to action
• Campaign themes
• Industry trends

Competitor research can help identify new opportunities for campaign testing and optimization.

13. SEM Reporting

Assist with preparing regular campaign performance reports.

Reports may include:

• Campaign spend
• Impressions
• Clicks
• CTR
• CPC
• Conversions
• Conversion rate
• Cost per lead
• Search terms
• Keyword performance
• Ad performance
• Optimization activities

You should be comfortable working with Microsoft Excel or Google Sheets to organize and analyze campaign data.

14. Digital Marketing Collaboration

Work with other members of the Digital Marketing team, including:

• SEO professionals
• Content writers
• Social media marketers
• Website developers
• Designers
• Digital marketing executives

SEM campaigns often depend on strong keyword research, relevant content, effective landing pages, conversion tracking, and consistent messaging across digital channels.

Google Ads & PPC Skills You Will Develop

During this Google Ads Internship in Mumbai, you can gain practical exposure to:

• Google Ads
• PPC advertising
• Paid search
• Search campaigns
• Keyword research
• Search intent
• Negative keywords
• Ad copywriting
• Responsive Search Ads
• Bidding strategies
• Budget management
• Quality Score
• Conversion tracking
• Search term analysis
• Campaign optimization
• Performance reporting
• A/B testing
• Landing page optimization

The current Hiya Digital internship specifically identifies Google Ads as the primary SEM platform, with potential exposure to Bing Ads and other SEM tools.

SEM Tools & Platforms

Depending on project requirements, you may gain exposure to:

• Google Ads
• Microsoft Advertising / Bing Ads
• Google Analytics
• Google Tag Manager
• Google Search Console
• Google Keyword Planner
• Google Sheets
• Microsoft Excel
• Looker Studio
• SEO and keyword research tools
• Competitor research tools
• Other digital marketing and analytics platforms

Previous experience with these tools is not mandatory for freshers, but candidates who have completed Google Ads courses, certifications, personal projects, or college projects will have an advantage.

Requirements for the SEM Internship

Educational Qualification

Candidates currently pursuing or recently completing a:

• Bachelor’s degree
• Master’s degree
• Diploma
• Digital marketing certification

in areas such as:

• Marketing
• Digital Marketing
• Business Administration
• Management
• Commerce
• Advertising
• Communications
• Media
• Economics
• Business Analytics

or a related field may apply.

Students from other educational backgrounds with a strong interest in SEM, Google Ads, PPC, and digital marketing are also welcome.

The current Hiya Digital posting specifies students pursuing bachelor’s or master’s studies in marketing, business administration, or related fields, while emphasizing analytical ability, Excel/Google Sheets, attention to detail, communication, and teamwork.

Skills Required

Candidates should have:

• Strong interest in digital marketing.
• Strong interest in Search Engine Marketing (SEM).
• Basic understanding of Google Ads or PPC advertising.
• Basic understanding of keywords and search intent.
• Analytical and problem-solving skills.
• Good numerical and data interpretation ability.
• Basic Microsoft Excel or Google Sheets knowledge.
• Strong attention to detail.
• Good written and verbal communication.
• Ability to work independently.
• Ability to work as part of a team.
• Willingness to learn new digital marketing tools.

Preferred Skills

The following will be an advantage:

• Google Ads certification.
• Google Analytics certification.
• Google Tag Manager knowledge.
• Google Ads experience.
• Experience with Google Keyword Planner.
• Basic understanding of conversion tracking.
• Basic knowledge of landing page optimization.
• Basic understanding of SEO.
• Knowledge of Microsoft Advertising/Bing Ads.
• Experience with Excel or Google Sheets.
• Experience running a small personal or college advertising campaign.
• Digital marketing course or certification.
• Experience with marketing analytics tools.

Ideal SEM Intern Candidate

The ideal SEM Intern in Mumbai should be:

Data-Driven

Interested in understanding campaign numbers and using data to identify opportunities for improvement.

Analytical

Able to compare campaign metrics, identify trends, and investigate why performance changes.

Detail-Oriented

Paid advertising requires attention to keywords, bids, budgets, search terms, ad copy, targeting, and conversion data.

Curious

Willing to learn how search advertising platforms work and stay updated with changes in paid search.

Results-Oriented

Interested in measurable outcomes such as qualified traffic, leads, conversions, CPC, CPA, and ROI.

Creative

Able to write concise and persuasive ad copy while maintaining relevance to the search query and landing page.

Willing to Learn

This is an internship, so previous professional SEM experience is not mandatory. A strong learning attitude and willingness to work with real campaign data are important.

What You Will Learn During the SEM Internship

During this Search Engine Marketing Internship in Mumbai, you will gain practical exposure to:

• Search Engine Marketing
• Google Ads
• PPC advertising
• Keyword research
• Search intent
• Campaign planning
• Campaign structure
• Ad group organization
• Search term analysis
• Negative keyword research
• Ad copywriting
• Bid management
• Budget management
• Quality Score
• Conversion tracking
• Campaign optimization
• A/B testing
• Landing page optimization
• Competitor research
• SEM reporting
• Marketing analytics

Practical SEM Projects & Assignments

Interns may receive practical assignments such as:

Google Ads Campaign Planning

Create a basic campaign structure for a hypothetical business, including:

• Campaign objective
• Target audience
• Keyword groups
• Ad groups
• Negative keywords
• Ad copy
• Landing page
• Conversion goal

Keyword Research

Research a group of keywords and classify them based on:

• Search intent
• Relevance
• Commercial value
• Keyword theme
• Potential campaign/ad group

Ad Copywriting

Write multiple Google Ads headlines and descriptions for a selected service and identify the messaging approach behind each variation.

Search Terms Analysis

Review a sample search terms report and identify:

• Relevant searches
• Irrelevant searches
• Negative keyword opportunities
• New keyword opportunities

Campaign Performance Analysis

Given campaign data, identify issues and recommend changes based on:

• CTR
• CPC
• Conversion rate
• CPA
• Conversion volume
• Budget utilization

These practical assignments help candidates develop skills that are directly relevant to future SEM, PPC, Google Ads, and digital marketing jobs.

SEM Performance & Learning Expectations

Intern performance may be evaluated based on:

• Accuracy of keyword research.
• Quality of campaign analysis.
• Understanding of SEM concepts.
• Ability to interpret campaign data.
• Quality of ad copy.
• Attention to detail.
• Reporting accuracy.
• Timely completion of assignments.
• Ability to identify optimization opportunities.
• Willingness to learn.
• Response to feedback.
• Team collaboration.

The objective is not simply to learn how to create advertisements. You will learn how targeting, keywords, ad relevance, landing pages, budgets, conversion tracking, and performance data work together in paid search marketing.

Internship Benefits

As a Search Engine Marketing Intern at Hiya Digital, you can gain:

• Hands-on experience with SEM and PPC.
• Practical Google Ads exposure.
• Experience with keyword research.
• Exposure to real-world campaign management.
• Experience analyzing paid search performance.
• Ad copywriting experience.
• Campaign optimization experience.
• Exposure to digital marketing analytics.
• Professional workplace experience.
• Opportunity to build a digital marketing portfolio.
• Guidance and feedback from experienced professionals.
• Industry networking opportunities.
• Potential future employment opportunities based on performance and business requirements.
• Recommendation letter upon successful completion of the internship.

Hiya Digital’s current internship program is structured as a paid three-month program and states that strong performance may lead to future employment opportunities and that a recommendation letter is available upon successful completion.

Internship Details

Position: Search Engine Marketing (SEM) Intern
Location: Chembur, Mumbai, Maharashtra
Work Mode: Work From Office
Duration: 3 Months
Stipend: ₹5,000 – ₹10,000 per month, depending on skills and experience
Department: Digital Marketing
Experience: Freshers / Students Welcome
Employment Type: Full-Time Internship

Who Should Apply?

This SEM Internship in Mumbai is suitable for:

• Digital marketing students.
• Marketing students.
• Business administration students.
• Management students.
• Commerce students.
• Recent graduates.
• Freshers interested in paid advertising.
• Candidates interested in Google Ads.
• Candidates interested in PPC marketing.
• Candidates interested in performance marketing.
• Candidates interested in digital marketing analytics.
• Candidates who have completed Google Ads or digital marketing courses.

Previous professional SEM experience is not mandatory.

Candidates should, however, demonstrate genuine interest in Search Engine Marketing and paid search advertising and be willing to learn through practical assignments.

How to Apply for the SEM Internship in Mumbai

Candidates interested in Search Engine Marketing Internship in Mumbai opportunities at Hiya Digital should email their updated resume to:

hr@hiya.digital

Please include:

• Updated resume/CV
• Educational qualification
• Current location
• Digital marketing knowledge
• Google Ads knowledge, if any
• Certifications, if any
• Relevant projects
• Availability for the 3-month internship

Candidates who have completed Google Ads courses, certifications, personal projects, or college advertising projects are encouraged to mention them in their application.

Suggested Email Subject:
Search Engine Marketing (SEM) Internship Application – [Your Name]

Applications should include sufficient information about your education, skills, experience, and location.

Apply Now

Join Hiya Digital as a Search Engine Marketing (SEM) Intern in Mumbai and gain hands-on experience in Google Ads, PPC advertising, keyword research, ad copywriting, campaign optimization, conversion tracking, analytics, and paid search marketing.

If you are analytical, detail-oriented, curious about digital advertising, and interested in building a career in SEM, Google Ads, PPC, or performance marketing, apply to hr@hiya.digital with your resume and relevant project or certification details.