Search Engine Marketing (SEM) Internship in Mumbai
Company: Hiya Digital Private Limited
Location: Chembur, Mumbai, India
Type: Internship (3 Months)
Stipend: Rs. 5-10k/mo depending on skills and experience
About Hiya Digital Private Limited
A passion for innovation and a dedication to providing top-notch digital experiences drive Hiya Digital Private Limited, a leading web solutions provider. We specialize in a wide range of services, including domain names, web hosting, email hosting, website design and development, digital marketing, and web security, with a strong focus on helping businesses succeed online through effective search engine marketing (SEM) strategies. Our mission is to empower businesses of all sizes to reach their target audiences and achieve their marketing goals.
At Hiya Digital, we foster a collaborative and supportive work environment where every team member feels valued and has the opportunity to grow. We believe in open communication, continuous learning, and recognizing individual contributions. If you’re a motivated student with a strong interest in SEM and a desire to gain practical experience in a dynamic industry, this internship is perfect for you.
Search Engine Marketing (SEM) Internship Profile
We offer an exciting 3-month Search Engine Marketing (SEM) internship at our Chembur, Mumbai office. This internship provides a fantastic opportunity for data-driven and results-oriented students to gain hands-on experience planning, executing, and optimizing SEM campaigns. You will learn to conduct keyword research, write compelling ad copy, manage campaign budgets, and track performance metrics. As an intern, you will be an integral part of our SEM team, working closely with experienced professionals and gaining valuable insights into paid search advertising.
Responsibilities for Search Engine Marketing (SEM) Internship
SEM Tasks
- Campaign Planning and Execution: Assist in planning and executing SEM campaigns across various platforms, primarily Google Ads, with potential exposure to other platforms like Bing Ads.
- Keyword Research and Analysis: Conduct in-depth keyword research and analysis to identify relevant keywords and search terms that align with our client’s business objectives.
- Ad Copywriting: Write clear, concise, and compelling ad copy that attracts clicks and drives conversions, adhering to best practices and platform guidelines.
- Campaign Management: Help manage campaign budgets, bids, and targeting options to optimize campaign performance and maximize ROI.
- Performance Tracking: Track and analyze campaign performance using platform reporting tools and dashboards, monitoring key metrics such as impressions, clicks, conversions, and cost-per-click (CPC).
- A/B Testing: Participate in A/B testing of ad creatives, landing pages, and other campaign elements to identify strategies that improve performance.
- Reporting and Insights: Generate reports on campaign performance, providing insights and recommendations for optimization.
Learning and Development
- SEM Principles: Learn the core principles of search engine marketing, including campaign structure, keyword targeting, ad auction dynamics, quality score, and conversion tracking.
- SEM Platforms and Tools: Gain hands-on experience with SEM platforms like Google Ads and explore various SEM tools for keyword research, competitor analysis, and campaign management.
- Skill Development: Develop valuable skills in keyword research, campaign planning and execution, ad copywriting, budget management, performance tracking, data analysis, and reporting.
Requirements for Search Engine Marketing (SEM) Internship
- Education: Currently pursuing a bachelor’s or master’s degree in marketing, business administration, or a related field.
- Skills:
- Strong interest in digital marketing and search engine marketing (SEM).
- Basic understanding of search engine marketing concepts and principles.
- Excellent analytical and problem-solving skills.
- Proficiency in Microsoft Excel or Google Sheets for data analysis.
- Strong attention to detail and accuracy.
- Ability to work independently and as part of a team.
- Excellent communication skills (written and verbal).
Desired Candidate Profile for Search Engine Marketing (SEM) Internship
- Data-driven: A strong interest in analyzing and using data to make informed decisions to optimize campaign performance.
- Eager to Learn: Highly motivated and eager to learn about SEM and contribute to the team’s success.
- Results-Oriented: Focused on achieving campaign goals and maximizing return on investment (ROI).
- Strong work ethic: dedicated, responsible, and committed to completing tasks effectively and efficiently.
- Good communication skills: communicating clearly and professionally, both verbally and in writing.
- Team player: collaborative and supportive, working well with others in a team environment.
Benefits of Search Engine Marketing (SEM) Internship
- Practical Experience: Gain practical experience planning, executing, and optimizing SEM campaigns for real clients.
- Skill Development: Develop valuable skills in keyword research, ad copywriting, campaign management, performance tracking, and data analysis.
- Industry Knowledge: Learn about the latest trends and best practices in search engine marketing.
- Networking Opportunities: Network with industry professionals and gain insights into the SEM landscape.
- Potential for Future Employment: Strong performance during the internship may lead to future employment opportunities at Hiya Digital.
- Letter of Recommendation: Receive a recommendation letter upon successfully completing the internship.
How To Apply For Search Engine Marketing (SEM) Internship in Mumbai
If you are a motivated and data-driven student interested in search engine marketing, we encourage you to apply for this internship opportunity. To apply, please email your resume and a cover letter highlighting your relevant skills and experience to [hr@hiya.digital].