Search Engine Marketing (SEM) Executive Jobs in Mumbai

by Hiya Digital | Sep 19, 2026 | Digital Marketing

Search Engine Marketing (SEM) Executive Job Opportunities in Mumbai

Company: Hiya Digital Private Limited
Location: Chembur, Mumbai
Job Type: Full-time
Work Mode: Work From Office
Experience: 2+ years of hands-on SEM / paid search experience
Department: Digital Marketing

About the Role

Hiya Digital Private Limited is looking for an experienced and results-oriented Search Engine Marketing (SEM) Executive to join our digital marketing team in Mumbai.

The SEM Executive will be responsible for planning, launching, managing, optimizing, and reporting on paid search campaigns designed to generate qualified traffic, leads, and conversions.

The ideal candidate should have hands-on experience with Google Ads, strong knowledge of keyword research and paid-search campaign structure, an analytical approach to campaign optimization, and the ability to manage advertising budgets based on performance data.

You will work closely with SEO, content, design, development, and marketing teams to improve campaign performance and ensure that paid-search activities support broader business objectives.

Key Responsibilities

Google Ads & SEM Campaign Management

• Plan, create, launch, and manage paid search campaigns.
• Build and manage Google Ads campaigns across relevant campaign types.
• Structure campaigns, ad groups, keywords, audiences, and targeting appropriately.
• Manage campaign settings, bidding strategies, budgets, locations, devices, schedules, and other targeting parameters.
• Monitor campaigns regularly and identify opportunities for optimization.
• Ensure campaigns follow Google Ads policies and industry best practices.

Keyword Research

• Conduct detailed keyword research for paid-search campaigns.
• Identify high-intent, commercially relevant keywords.
• Analyze search volume, competition, CPC, intent, and expected business value.
• Build and maintain keyword lists.
• Manage negative keywords to reduce irrelevant traffic and wasted spend.
• Continuously refine keyword targeting based on campaign performance.

Ad Copy & Creative Testing

• Write compelling and conversion-focused search ad copy.
• Develop multiple ad variations for testing.
• Conduct A/B testing of headlines, descriptions, offers, calls-to-action, and messaging.
• Align ad copy with search intent and landing-page content.
• Monitor ad relevance and performance.
• Identify opportunities to improve click-through rate and conversion performance.

Campaign Optimization

• Monitor campaign performance and make data-driven optimization decisions.
• Optimize bids, budgets, keywords, targeting, ads, and campaign structures.
• Identify underperforming campaigns, ad groups, keywords, and search terms.
• Analyze search-term reports and add relevant negative keywords.
• Improve click-through rates, conversion rates, CPC, CPA, and overall campaign efficiency.
• Identify opportunities to scale campaigns when performance supports increased investment.

Budget Management

• Manage paid-search budgets according to campaign objectives.
• Monitor daily and monthly advertising spend.
• Identify inefficient spending and opportunities for budget optimization.
• Recommend budget allocation based on campaign and keyword performance.
• Monitor pacing to ensure campaigns remain within approved budgets.

Conversion Tracking & Analytics

• Monitor campaign conversions and lead-generation performance.
• Work with the relevant teams to ensure conversion tracking is correctly implemented.
• Analyze Google Ads and Google Analytics data.
• Track important performance metrics including:
  • Impressions
  • Clicks
  • CTR
  • CPC
  • Conversions
  • Conversion Rate
  • Cost per Conversion / CPA
  • Advertising Spend
  • ROAS, where applicable
• Identify trends and translate performance data into actionable recommendations.

Landing Page & Conversion Optimization

• Review landing pages used for paid-search campaigns.
• Identify opportunities to improve relevance, usability, messaging, and conversion performance.
• Work with content, design, and development teams on landing-page improvements.
• Ensure strong alignment between search queries, advertisements, landing pages, and conversion objectives.

Reporting

• Prepare regular SEM performance reports.
• Provide clear analysis of campaign results and key trends.
• Highlight successful campaigns and areas requiring improvement.
• Provide actionable recommendations for future campaign optimization.
• Communicate campaign performance to internal stakeholders.

Competitor & Market Research

• Monitor competitor paid-search activity.
• Research competitor keywords, advertisements, landing pages, offers, and positioning.
• Identify opportunities and gaps in paid-search coverage.
• Stay informed about changes in search advertising platforms and market trends.

Collaboration

• Work closely with SEO specialists to coordinate paid and organic search strategies.
• Collaborate with content writers on ad copy and landing-page content.
• Work with designers on advertising creatives and landing pages where required.
• Coordinate with developers and technical teams on tracking and landing-page requirements.
• Collaborate with marketing and sales teams to understand lead quality and business outcomes.

Required Skills & Qualifications

Experience

• Minimum 2 years of hands-on SEM / paid-search experience.
• Demonstrable experience managing Google Ads campaigns.
• Experience managing paid-search budgets and optimizing campaigns based on performance.
• Practical experience with keyword research, campaign structure, ad copy, bidding, and reporting.

Google Ads

Strong working knowledge of:

• Google Ads campaign management
• Search campaigns
• Keyword targeting
• Match types
• Negative keywords
• Bidding strategies
• Ad extensions/assets
• Search-term analysis
• Budget management
• Campaign optimization
• Conversion tracking
• Performance reporting

Experience with additional Google Ads campaign types is an advantage.

Analytics

• Strong analytical and problem-solving skills.
• Experience with Google Analytics and Google Ads reporting.
• Ability to interpret campaign data and identify actionable insights.
• Strong understanding of paid-search KPIs.

Communication

• Good written and verbal communication skills.
• Ability to explain campaign performance clearly.
• Ability to work with SEO, content, design, development, sales, and marketing teams.

Education

A Bachelor’s degree in Marketing, Business, Digital Marketing, Commerce, or a related field is preferred.

Preferred Skills

The following will be an advantage:

• Google Ads certification or equivalent.
• Experience with Microsoft Advertising / Bing Ads.
• Experience with Google Tag Manager.
• Experience with conversion tracking and analytics implementation.
• Experience with landing-page optimization.
• Experience with lead-generation campaigns.
• Experience with e-commerce advertising.
• Experience with remarketing and audience targeting.
• Experience with Looker Studio or similar reporting platforms.
• Familiarity with SEO and organic search.
• Experience working with multiple websites or clients.
• Experience in an agency or performance-marketing environment.

The existing Hiya Digital posting specifically lists Google Ads, Bing Ads, Google Analytics, cross-functional collaboration, and Google Ads certification as relevant to the position.

Desired Candidate Profile

The ideal candidate is:

• Data-driven and analytical.
• Commercially aware and focused on measurable results.
• Comfortable managing advertising budgets.
• Detail-oriented when working with keywords, campaigns, targeting, and performance data.
• Proactive in identifying optimization opportunities.
• Comfortable testing different approaches and learning from results.
• Able to work independently and take ownership of campaigns.
• Comfortable working in a fast-paced digital marketing environment.
• Interested in keeping up with changes in paid search and digital advertising.

Key Performance Areas

Performance in this role may be evaluated using metrics such as:

• Qualified leads generated
• Conversion volume
• Conversion rate
• Cost per lead / acquisition
• Click-through rate
• CPC
• Campaign efficiency
• Budget utilization
• Return on advertising spend where applicable
• Quality and consistency of campaign optimization
• Accuracy and usefulness of reporting

These metrics should be interpreted according to the specific campaign objective rather than as universal targets.

What You Will Work On

You will work on paid-search and digital marketing campaigns involving businesses and services across areas such as:

• Web hosting
• Domain names
• Business email
• Website development
• Digital marketing
• SSL and website security
• Technology products and services
• Other online business services

Hiya Digital operates across web solutions, digital marketing, hosting, domains, email, website development, and security, providing exposure to multiple technology and digital-service categories.

What We Offer

• Full-time position with a technology and digital-services company.
• Hands-on responsibility for real paid-search campaigns.
• Exposure to multiple digital marketing channels.
• Opportunity to work with SEO, content, design, development, sales, and marketing teams.
• Professional development and learning opportunities.
• Exposure to performance marketing tools and analytics platforms.
• Opportunity to take ownership of SEM campaigns and contribute to measurable business results.

Hiya Digital’s careers information highlights professional development, collaboration, recognition of employee contributions, performance incentives, and other employee benefits.

Location & Work Mode

Location: Chembur, Mumbai, Maharashtra
Work Mode: Work From Office
Employment Type: Full-time

Candidates should be comfortable working from the Hiya Digital office in Chembur, Mumbai.

How to Apply

Interested candidates should submit:

• Updated resume
• Details of SEM experience
• Examples of Google Ads campaigns managed, where available
• Relevant certifications
• Current location
• Current/last drawn salary
• Expected salary
• Notice period

Candidates are encouraged to provide measurable examples of their previous SEM work, such as improvements in CTR, conversion rate, CPA, qualified leads, or campaign efficiency.

Email: hr@hiya.digital
Subject: SEM Executive Application – [Your Name]

Applications without relevant experience and complete candidate details may not be considered.

Content Writer & Editor Jobs in Mumbai

by Hiya Digital | Sep 19, 2026 | Digital Marketing

Content Writer & Editor Job Opportunities in Mumbai

Company: Hiya Digital Private Limited
Location: Chembur, Mumbai
Job Type: Full-time
Work Mode: Work From Office
Experience: 2+ years
Department: Digital Marketing / Content

Content Writer & Editor Job Description

Hiya Digital Private Limited is looking for an experienced and detail-oriented content writer & editor to join our digital marketing team in Mumbai.

The ideal candidate will have strong English writing and editing skills, excellent research ability, a good understanding of SEO, and practical experience creating digital content.

You will create, edit, optimize, and manage content across websites, blogs, landing pages, knowledge bases, marketing materials, and other digital channels.

The role also involves using AI-powered content tools to improve research, ideation, drafting, editing, and productivity. However, all AI-assisted content must be carefully reviewed, fact-checked, edited, and improved before publication.

This is a hands-on content role for someone who can combine excellent writing + strong editing + SEO knowledge + research skills + AI-assisted workflows.

Key Responsibilities For Content Writer & Editor

Content Writing

• Research and write high-quality, original content for websites and digital platforms.
• Create blog articles, website pages, landing pages, service pages, knowledge-base articles, guides, and marketing content.
• Write content that is informative, engaging, accurate, and aligned with the intended audience.
• Adapt writing style and tone for different audiences, industries, and content formats.
• Develop content that supports organic traffic, audience engagement, lead generation, and conversions.

Content Editing & Proofreading

• Edit and proofread content for grammar, spelling, punctuation, clarity, accuracy, and consistency.
• Rewrite and improve existing content where necessary.
• Improve sentence structure, readability, flow, organization, and overall content quality.
• Fact-check information and identify unsupported or inaccurate claims.
• Maintain consistent editorial and brand standards across published content.
• Review AI-assisted content and transform it into accurate, useful, natural, human-quality content.

AI-Assisted Content Creation

• Use AI tools such as ChatGPT, Claude, Gemini, Jasper, Grammarly, and similar platforms for research, ideation, drafting, editing, and content optimization.
• Develop effective prompts and repeatable AI-assisted content workflows.
• Evaluate AI-generated content critically rather than publishing raw AI output.
• Fact-check AI-generated information using reliable sources.
• Improve AI-generated drafts for accuracy, originality, depth, readability, usefulness, and brand voice.
• Stay updated with developments in AI-assisted content creation and publishing.

SEO Content Optimization

• Conduct keyword research and understand search intent.
• Optimize content for target keywords without keyword stuffing.
• Create SEO-friendly titles, headings, meta descriptions, and content structures.
• Implement internal linking opportunities.
• Optimize existing content based on search performance and SEO recommendations.
• Work with the SEO team to support organic search growth.
• Understand basic on-page SEO, content structure, topical relevance, and search-engine guidelines.

Research

• Conduct detailed research before writing content.
• Research technology, web hosting, domains, business email, cybersecurity, digital marketing, SaaS, web development, and related topics.
• Analyze authoritative sources and competing content.
• Identify information gaps and opportunities to create more useful content.
• Verify technical and factual information before publication.

Content Strategy & Planning

• Assist with content calendars and editorial planning.
• Suggest new content topics based on business objectives, keyword opportunities, audience needs, and search trends.
• Identify opportunities to update, expand, consolidate, or improve existing content.
• Participate in content brainstorming and strategy discussions.
• Help develop content that supports different stages of the customer journey.

Content Management & Publishing

• Upload, format, edit, and publish content using WordPress and other CMS platforms.
• Format headings, lists, tables, links, images, and other website elements correctly.
• Check published pages for formatting, links, spelling, and presentation issues.
• Coordinate with designers and developers when content requires technical or visual implementation.

Collaboration

• Work closely with SEO, marketing, design, development, and other internal teams.
• Convert SEO requirements and briefs into high-quality content.
• Incorporate feedback from editors, SEO specialists, marketing managers, and other stakeholders.
• Manage multiple content assignments while meeting deadlines.

Required Qualifications for Content Writer & Editor Job

Experience

• Minimum 2 years of professional experience in content writing, content editing, copywriting, technical writing, digital content, or content marketing.
• Demonstrated experience creating and editing web content.
• Experience producing SEO-focused content is required.

Writing & Editing

• Excellent command of written English.
• Strong grammar, spelling, punctuation, and proofreading skills.
• Ability to write clear, concise, engaging, and well-structured content.
• Strong editing and rewriting ability.
• Excellent attention to detail.
• Ability to simplify complex topics without losing important information.

SEO

• Good understanding of SEO fundamentals.
• Knowledge of keyword research and search intent.
• Understanding of on-page SEO.
• Familiarity with headings, metadata, internal linking, content structure, and SEO content optimization.
• Ability to write content that satisfies both users and search intent.

AI Content Tools

• Hands-on experience using AI tools for content research, writing, editing, and optimization.
• Ability to create useful prompts and workflows.
• Strong ability to identify errors, hallucinations, weak reasoning, repetitive language, and generic AI-generated content.
• Ability to fact-check and substantially improve AI-assisted drafts.

CMS & Technical Skills

• Experience with WordPress or another CMS.
• Basic understanding of HTML and website content publishing.
• Familiarity with SEO tools and analytics platforms is an advantage.
• Comfortable working with Google Docs, Google Sheets, Microsoft Word, or equivalent productivity tools.

Preferred Industry Experience

Candidates with experience creating content for any of the following industries will be preferred:

• Web hosting
• Domain names
• Business email
• SaaS
• Cloud services
• Web development
• Cybersecurity
• Digital marketing
• Technology products and services
• Internet services

Experience in these industries is an advantage but is not mandatory if you can demonstrate strong research and technical writing skills.

Desired Candidate Profile

The ideal candidate is:

• A strong English writer and meticulous editor.
• Comfortable researching unfamiliar technical subjects.
• Naturally curious and willing to learn new technologies.
• Comfortable using AI as a productivity tool without relying on unedited AI output.
• SEO-aware and interested in how content performs in search engines.
• Highly detail-oriented.
• Able to independently research and complete assignments.
• Organized and capable of managing multiple content projects.
• Comfortable receiving feedback and improving drafts.
• Able to meet deadlines consistently.
• Interested in technology, digital marketing, websites, and online business.

What You Will Work On

You will work on real digital projects involving topics such as:

• Web hosting
• Domains and DNS
• Business email
• Website development
• Cybersecurity
• SSL certificates
• Digital marketing
• SEO
• SaaS and cloud services
• Online business
• Technology trends

You will create both informational and commercial content, including blog posts, guides, service pages, landing pages, website content, and knowledge-base resources.

What We Offer

• Full-time position with a growing digital and technology company.
• Hands-on experience across multiple websites and digital projects.
• Opportunity to work with SEO, marketing, development, and design teams.
• Exposure to modern AI-assisted content workflows.
• Opportunity to develop expertise in technology and SEO content.
• Professional growth and learning opportunities.
• Exposure to projects serving audiences across different markets.

Hiya Digital describes its working environment as collaborative, with opportunities for professional development, knowledge sharing, performance recognition, and participation in company activities.

Location & Work Mode

Location: Chembur, Mumbai
Work Mode: Work From Office
Employment Type: Full-time

Candidates should be comfortable working from the Hiya Digital office in Chembur, Mumbai.

How to Apply

Interested candidates should send their updated resume along with a portfolio or samples of published writing.

Please include:

• Updated resume
• Writing portfolio or published articles
• Examples of SEO content you have created
• Experience with AI content tools
• SEO tools you have used
• Current location
• Current/last drawn salary
• Expected salary
• Notice period

Email: hr@hiya.digital
Subject: Application for Content Writer & Editor – [Your Name]

Candidates without relevant application details or writing samples may not be considered.