Search Engine Optimization (SEO) Internship in Mumbai

Search Engine Optimization (SEO) Internship

Company: Hiya Digital Private Limited

Experience: Freshers / Candidates with prior SEO internship experience

Internship Type: Paid, Full-time Internship

Location: Chembur, Mumbai

Stipend: ₹5,000/month for freshers | ₹10,000/month for candidates with prior SEO internship experience

About the SEO Internship

Hiya Digital Private Limited is looking for a motivated and enthusiastic Search Engine Optimization (SEO) Intern to join our digital marketing team in Mumbai. This is a paid, hands-on internship designed for candidates who want to build practical experience in SEO and digital marketing.

As an SEO Intern, you will work on real websites and SEO projects under the guidance of experienced professionals. You will gain practical exposure to keyword research, on-page SEO, technical SEO, content optimization, competitor analysis, search performance monitoring, and most importantly, link building and backlink acquisition.

The ideal candidate should be curious, detail-oriented, willing to learn, and comfortable working with spreadsheets, SEO tools, website content, and repetitive but important SEO tasks.

Key Responsibilities

1. Keyword Research & Search Intent

• Conduct keyword research to identify relevant search terms and SEO opportunities.
• Analyze search volume, keyword competition, relevance, and search intent.
• Assist in creating keyword lists and keyword mapping for website pages.
• Research competitor keywords and identify content opportunities.

2. On-Page SEO

• Assist in optimizing title tags, meta descriptions, headings, URLs, images, and internal links.
• Help ensure appropriate HTML heading structures are used across website pages.
• Optimize website content based on target keywords and search intent.
• Identify opportunities to improve existing website content.
• Assist with internal linking and basic content optimization activities.

3. Link Building & Backlink Acquisition — Key Responsibility

Hands-on link-building is an important part of this internship. The candidate should be willing to learn and perform practical backlink-building activities as part of day-to-day SEO work.

• Research relevant websites and identify potential backlink opportunities.
• Build and maintain lists of backlink prospects.
• Assist with manual outreach to relevant websites, publishers, bloggers, and website owners.
• Support guest-posting and other legitimate link-building campaigns.
• Identify relevant directories, resource pages, industry websites, and other appropriate link opportunities.
• Assist with competitor backlink research to discover new link-building opportunities.
• Maintain backlink and outreach records in spreadsheets.
• Track outreach responses, follow-ups, placements, and acquired backlinks.
• Learn to evaluate backlinks based on relevance, quality, authority, and potential SEO value.

4. Technical SEO Support

• Assist with basic technical SEO audits and website checks.
• Identify broken links, missing metadata, duplicate content, and other basic SEO issues.
• Assist in checking XML sitemaps, robots.txt, canonical tags, and indexation-related issues.
• Work with senior SEO team members to document and track technical SEO issues.

5. Content & SEO Optimization

• Assist content writers with SEO-focused content briefs and keyword recommendations.
• Review content for keyword usage, headings, internal links, and basic on-page SEO requirements.
• Research topics, competitors, and SERPs to support content creation.
• Assist with updating and optimizing existing content.

6. Competitor & SERP Analysis

• Analyze competitor websites and their SEO strategies.
• Research Google search results to understand ranking pages and search intent.
• Identify competitor content, keyword, and backlink opportunities.
• Track changes in search results and identify potential SEO opportunities.

7. SEO Performance Monitoring

• Assist in monitoring organic traffic, keyword rankings, impressions, clicks, and other SEO metrics.
• Work with Google Search Console and Google Analytics under supervision.
• Maintain SEO reports and spreadsheets.
• Assist in preparing regular performance reports and identifying areas for improvement.

8. SEO Research & Learning

• Stay updated with SEO best practices, Google Search developments, and industry trends.
• Learn how search engines crawl, index, and rank web pages.
• Participate in internal SEO discussions, training, and knowledge-sharing sessions.
• Apply new SEO knowledge to assigned projects under the guidance of senior team members.

Eligibility & Requirements

Educational Qualifications

• Students, recent graduates, or candidates pursuing a Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Computer Science, or a related field.
• Candidates from other educational backgrounds with a strong interest in SEO and digital marketing are also welcome to apply.

Required Skills

• Basic understanding of SEO and digital marketing concepts.
• Strong interest in learning Search Engine Optimization.
• Basic knowledge of Google Search and how websites appear in search results.
• Good research and analytical skills.
• Good written and verbal communication skills.
• Basic knowledge of MS Excel or Google Sheets.
• Strong attention to detail.
• Willingness to perform hands-on link-building and outreach activities.
• Ability to follow instructions and complete assigned tasks within deadlines.

Prior SEO Internship Experience

Candidates with previous internship experience in SEO are encouraged to apply. Prior experience with keyword research, on-page SEO, backlink building, SEO tools, competitor analysis, or outreach will be considered an advantage.

Candidates with prior SEO internship experience may be eligible for the ₹10,000/month stipend, subject to relevant experience and practical knowledge.

Stipend

Note: The stipend is fixed according to the candidate’s relevant prior SEO internship experience.

What You Will Learn

• Practical SEO implementation on live websites.
• Keyword research and search intent analysis.
• On-page and technical SEO fundamentals.
• Link building and backlink acquisition.
• Manual outreach and backlink prospecting.
• Competitor and SERP analysis.
• SEO content optimization.
• Google Search Console and Google Analytics.
• SEO reporting and performance analysis.
• SEO tools and professional workflows used in digital marketing.

Desired Candidate Profile

• Passionate about SEO, search engines, websites, and digital marketing.
• Curious and eager to learn new SEO techniques and tools.
• Comfortable with research, data, spreadsheets, and repetitive SEO tasks.
• Detail-oriented and committed to maintaining quality in assigned work.
• Proactive and willing to take ownership of assigned responsibilities.
• Good communication and interpersonal skills.
• Ability to work effectively as part of a team.
• Willingness to learn and perform practical link-building and outreach activities.

Why Join Hiya Digital?

• Work on real SEO projects and live websites.
• Gain practical, hands-on experience rather than only theoretical SEO knowledge.
• Learn directly from experienced SEO and digital marketing professionals.
• Get exposure to multiple areas of SEO, including link building, technical SEO, content, and analytics.
• Develop practical skills that can help build a career in SEO and digital marketing.
• Work in a collaborative environment focused on learning and professional growth.

Internship Details

How to Apply

If you are looking to start your career in SEO and want practical experience working on real-world SEO projects, we invite you to apply for the SEO Internship at Hiya Digital Private Limited.

Please submit your resume and, if applicable, details or examples of any previous SEO internship, projects, link-building campaigns, websites, or digital marketing work.

Email: hr@hiya.digital

Subject: Application for SEO Internship – [Your Name]