Job Description:
Hiya Digital Private Limited seeks a dynamic and experienced Search Engine Marketing (SEM) Executive to join our growing team. As an SEM Executive, you will play a crucial role in driving online visibility, traffic, and conversions for our clients. The ideal candidate should understand search engine algorithms and paid advertising platforms and have a proven track record of successful SEM campaigns.
Key Responsibilities:
- Campaign Management:
- Develop and implement effective SEM campaigns across various platforms such as Google Ads, Bing Ads, etc.
- Monitor, optimize, and report on campaign performance to ensure maximum ROI.
- Keyword Research:
- Conduct thorough keyword research to identify relevant and high-performing keywords.
- Continuously refine keyword lists to enhance campaign performance.
- Ad Copy Creation:
- Create compelling ad copies that resonate with the target audience and drive engagement.
- A/B testing of ad copies to determine the most effective messaging.
- Budget Management:
- Manage and optimize advertising budgets to achieve campaign objectives.
- Provide recommendations for budget allocation based on performance data.
- Analytics and Reporting:
- Utilize analytics tools to track and analyze website traffic and user behaviour.
- Generate regular reports with insights and recommendations for improvement.
- Stay Updated:
- Stay abreast of industry trends, search engine algorithms, and emerging technologies.
- Implement best practices to ensure the highest level of campaign effectiveness.
Job Requirements:
- Education:
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience:
- Minimum of 2 years of proven experience in Search Engine Marketing.
- Demonstrable success in managing and optimizing SEM campaigns.
- Technical Skills:
- Proficient in using Google Ads, Bing Ads, and other relevant advertising platforms.
- Strong analytical skills and experience with analytics tools such as Google Analytics.
- Communication Skills:
- Excellent written and verbal communication skills.
- Ability to convey complex information clearly and concisely.
- Team Collaboration:
- Collaborate effectively with cross-functional teams, including SEO, Content, and Design.
- Certifications:
- Google Ads certification or equivalent is a plus.
Desired Candidate Profile:
The ideal candidate for the SEM Executive position at Hiya Digital Private Limited possesses a strategic mindset, analytical skills, and a passion for staying at the forefront of digital marketing trends. We seek someone who is proactive, results-driven, and can thrive in a fast-paced environment. If you have a proven track record of achieving outstanding results in SEM campaigns and are ready to contribute to the success of our clients, we want to hear from you.
How to Apply:
Interested candidates are invited to submit their resume, cover letter, and portfolio (if applicable) to [hr@hiya.digital. Please mention “SEM Executive Application – [Your Name]” in the subject line.
