Search Engine Marketing (SEM) Executive Job Opportunities in Mumbai
Company: Hiya Digital Private Limited
Location: Chembur, Mumbai
Job Type: Full-time
Work Mode: Work From Office
Experience: 2+ years of hands-on SEM / paid search experience
Department: Digital Marketing
About the Role
Hiya Digital Private Limited is looking for an experienced and results-oriented Search Engine Marketing (SEM) Executive to join our digital marketing team in Mumbai.
The SEM Executive will be responsible for planning, launching, managing, optimizing, and reporting on paid search campaigns designed to generate qualified traffic, leads, and conversions.
The ideal candidate should have hands-on experience with Google Ads, strong knowledge of keyword research and paid-search campaign structure, an analytical approach to campaign optimization, and the ability to manage advertising budgets based on performance data.
You will work closely with SEO, content, design, development, and marketing teams to improve campaign performance and ensure that paid-search activities support broader business objectives.
Key Responsibilities
Google Ads & SEM Campaign Management
- Plan, create, launch, and manage paid search campaigns.
- Build and manage Google Ads campaigns across relevant campaign types.
- Structure campaigns, ad groups, keywords, audiences, and targeting appropriately.
- Manage campaign settings, bidding strategies, budgets, locations, devices, schedules, and other targeting parameters.
- Monitor campaigns regularly and identify opportunities for optimization.
- Ensure campaigns follow Google Ads policies and industry best practices.
Keyword Research
- Conduct detailed keyword research for paid-search campaigns.
- Identify high-intent, commercially relevant keywords.
- Analyze search volume, competition, CPC, intent, and expected business value.
- Build and maintain keyword lists.
- Manage negative keywords to reduce irrelevant traffic and wasted spend.
- Continuously refine keyword targeting based on campaign performance.
Ad Copy & Creative Testing
- Write compelling and conversion-focused search ad copy.
- Develop multiple ad variations for testing.
- Conduct A/B testing of headlines, descriptions, offers, calls-to-action, and messaging.
- Align ad copy with search intent and landing-page content.
- Monitor ad relevance and performance.
- Identify opportunities to improve click-through rate and conversion performance.
Campaign Optimization
- Monitor campaign performance and make data-driven optimization decisions.
- Optimize bids, budgets, keywords, targeting, ads, and campaign structures.
- Identify underperforming campaigns, ad groups, keywords, and search terms.
- Analyze search-term reports and add relevant negative keywords.
- Improve click-through rates, conversion rates, CPC, CPA, and overall campaign efficiency.
- Identify opportunities to scale campaigns when performance supports increased investment.
Budget Management
- Manage paid-search budgets according to campaign objectives.
- Monitor daily and monthly advertising spend.
- Identify inefficient spending and opportunities for budget optimization.
- Recommend budget allocation based on campaign and keyword performance.
- Monitor pacing to ensure campaigns remain within approved budgets.
Conversion Tracking & Analytics
- Monitor campaign conversions and lead-generation performance.
- Work with the relevant teams to ensure conversion tracking is correctly implemented.
- Analyze Google Ads and Google Analytics data.
- Track important performance metrics including:
- Impressions
- Clicks
- CTR
- CPC
- Conversions
- Conversion Rate
- Cost per Conversion / CPA
- Advertising Spend
- ROAS, where applicable
- Identify trends and translate performance data into actionable recommendations.
Landing Page & Conversion Optimization
- Review landing pages used for paid-search campaigns.
- Identify opportunities to improve relevance, usability, messaging, and conversion performance.
- Work with content, design, and development teams on landing-page improvements.
- Ensure strong alignment between search queries, advertisements, landing pages, and conversion objectives.
Reporting
- Prepare regular SEM performance reports.
- Provide clear analysis of campaign results and key trends.
- Highlight successful campaigns and areas requiring improvement.
- Provide actionable recommendations for future campaign optimization.
- Communicate campaign performance to internal stakeholders.
Competitor & Market Research
- Monitor competitor paid-search activity.
- Research competitor keywords, advertisements, landing pages, offers, and positioning.
- Identify opportunities and gaps in paid-search coverage.
- Stay informed about changes in search advertising platforms and market trends.
Collaboration
- Work closely with SEO specialists to coordinate paid and organic search strategies.
- Collaborate with content writers on ad copy and landing-page content.
- Work with designers on advertising creatives and landing pages where required.
- Coordinate with developers and technical teams on tracking and landing-page requirements.
- Collaborate with marketing and sales teams to understand lead quality and business outcomes.
Required Skills & Qualifications
Experience
- Minimum 2 years of hands-on SEM / paid-search experience.
- Demonstrable experience managing Google Ads campaigns.
- Experience managing paid-search budgets and optimizing campaigns based on performance.
- Practical experience with keyword research, campaign structure, ad copy, bidding, and reporting.
Google Ads
Strong working knowledge of:
- Google Ads campaign management
- Search campaigns
- Keyword targeting
- Match types
- Negative keywords
- Bidding strategies
- Ad extensions/assets
- Search-term analysis
- Budget management
- Campaign optimization
- Conversion tracking
- Performance reporting
Experience with additional Google Ads campaign types is an advantage.
Analytics
- Strong analytical and problem-solving skills.
- Experience with Google Analytics and Google Ads reporting.
- Ability to interpret campaign data and identify actionable insights.
- Strong understanding of paid-search KPIs.
Communication
- Good written and verbal communication skills.
- Ability to explain campaign performance clearly.
- Ability to work with SEO, content, design, development, sales, and marketing teams.
Education
A Bachelor’s degree in Marketing, Business, Digital Marketing, Commerce, or a related field is preferred.
Preferred Skills
The following will be an advantage:
- Google Ads certification or equivalent.
- Experience with Microsoft Advertising / Bing Ads.
- Experience with Google Tag Manager.
- Experience with conversion tracking and analytics implementation.
- Experience with landing-page optimization.
- Experience with lead-generation campaigns.
- Experience with e-commerce advertising.
- Experience with remarketing and audience targeting.
- Experience with Looker Studio or similar reporting platforms.
- Familiarity with SEO and organic search.
- Experience working with multiple websites or clients.
- Experience in an agency or performance-marketing environment.
The existing Hiya Digital posting specifically lists Google Ads, Bing Ads, Google Analytics, cross-functional collaboration, and Google Ads certification as relevant to the position.
Desired Candidate Profile
The ideal candidate is:
- Data-driven and analytical.
- Commercially aware and focused on measurable results.
- Comfortable managing advertising budgets.
- Detail-oriented when working with keywords, campaigns, targeting, and performance data.
- Proactive in identifying optimization opportunities.
- Comfortable testing different approaches and learning from results.
- Able to work independently and take ownership of campaigns.
- Comfortable working in a fast-paced digital marketing environment.
- Interested in keeping up with changes in paid search and digital advertising.
Key Performance Areas
Performance in this role may be evaluated using metrics such as:
- Qualified leads generated
- Conversion volume
- Conversion rate
- Cost per lead / acquisition
- Click-through rate
- CPC
- Campaign efficiency
- Budget utilization
- Return on advertising spend where applicable
- Quality and consistency of campaign optimization
- Accuracy and usefulness of reporting
These metrics should be interpreted according to the specific campaign objective rather than as universal targets.
What You Will Work On
You will work on paid-search and digital marketing campaigns involving businesses and services across areas such as:
- Web hosting
- Domain names
- Business email
- Website development
- Digital marketing
- SSL and website security
- Technology products and services
- Other online business services
Hiya Digital operates across web solutions, digital marketing, hosting, domains, email, website development, and security, providing exposure to multiple technology and digital-service categories.
What We Offer
- Full-time position with a technology and digital-services company.
- Hands-on responsibility for real paid-search campaigns.
- Exposure to multiple digital marketing channels.
- Opportunity to work with SEO, content, design, development, sales, and marketing teams.
- Professional development and learning opportunities.
- Exposure to performance marketing tools and analytics platforms.
- Opportunity to take ownership of SEM campaigns and contribute to measurable business results.
Hiya Digital’s careers information highlights professional development, collaboration, recognition of employee contributions, performance incentives, and other employee benefits.
Location & Work Mode
Location: Chembur, Mumbai, Maharashtra
Work Mode: Work From Office
Employment Type: Full-time
Candidates should be comfortable working from the Hiya Digital office in Chembur, Mumbai.
How to Apply
Interested candidates should submit:
- Updated resume
- Details of SEM experience
- Examples of Google Ads campaigns managed, where available
- Relevant certifications
- Current location
- Current/last drawn salary
- Expected salary
- Notice period
Candidates are encouraged to provide measurable examples of their previous SEM work, such as improvements in CTR, conversion rate, CPA, qualified leads, or campaign efficiency.
Email: hr@hiya.digital
Subject: SEM Executive Application – [Your Name]
Applications without relevant experience and complete candidate details may not be considered.
