Social Media Optimization / Management (SMO) Executive

Job Description:

We seek a talented and experienced Social Media Optimization/Management (SMO) Executive to join our dynamic team. The ideal candidate will enhance our brand visibility, engagement, and online presence across various social media platforms.

Key Responsibilities:

1. Develop and implement SMO strategies to increase brand awareness, audience engagement, and lead generation.
2. Manage and optimize social media profiles on Facebook, Twitter, LinkedIn, and Instagram.
3. Create and curate compelling content for social media posts, ensuring alignment with brand voice and marketing goals.
4. Monitor social media trends, analyze performance metrics, and provide insights for continuous improvement.
5. Collaborate with the marketing team to integrate SMO with overall digital marketing campaigns.
6. Stay updated on industry best practices and emerging trends in social media.

Job Requirements:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Proven experience of 2+ years in social media optimization and management.
3. In-depth knowledge of various social media platforms, their algorithms, and best practices.
4. Strong analytical skills to interpret data and generate actionable insights.
5. Excellent written and verbal communication skills.
6. Creativity and a keen eye for visual design to create engaging social media content.
7. Familiarity with social media advertising and campaign management.
8. Ability to work independently and collaboratively in a fast-paced environment.

Desired Candidate Profile:

1. Passion for digital marketing and a deep understanding of social media dynamics.
2. Proactive and results-oriented mindset with a track record of successful SMO campaigns.
3. Ability to adapt to evolving trends and implement innovative strategies.
4. Strong organizational and multitasking skills to manage multiple social media profiles effectively.
5. Team player with excellent interpersonal skills.
6. Proficiency in using social media management tools and analytics platforms.
7. Certifications in digital marketing or social media management will be an added advantage.

How to Apply:

Interested candidates are invited to submit resumes and a cover letter highlighting their relevant experience to [hr@hiya.digital]. Please include “SMO Executive Application – [Your Full Name]” in the subject line.