Social Media Optimization (SMO) Executive Job Opportunities in Mumbai
Hiya Digital Private Limited
Location: Chembur, Mumbai
Job Type: Full-time
Work Location: Work from Office
Experience: 2+ years
Department: Digital Marketing
Social Media Optimization (SMO) Executive Job Summary
Hiya Digital Private Limited is looking for an experienced and creative Social Media Optimization (SMO) Executive to join our Digital Marketing team in Chembur, Mumbai.
The role is responsible for developing and executing social media strategies that increase brand visibility, audience engagement, website traffic, and lead generation across major social platforms.
You will manage social media profiles, plan and publish content, monitor audience engagement, research trends, analyze performance, coordinate with content and design teams, and continuously optimize social media activities based on data.
The ideal candidate should combine creativity with analytical thinking and have practical experience managing business or brand social media accounts.
Key Responsibilities For Social Media Optimization (SMO) Executive
Social Media Strategy
- Develop and implement social media strategies aligned with overall marketing and business objectives.
- Plan strategies to increase brand awareness, audience reach, engagement, website traffic, and lead generation.
- Develop platform-specific approaches rather than using identical content across every channel.
- Identify opportunities to improve organic social media performance.
- Maintain social media content calendars and publishing schedules.
- Set measurable objectives and track performance against defined KPIs.
Social Media Management
Manage and optimize company and/or client profiles across platforms including:
- X / Twitter
- Other relevant social platforms
Responsibilities include:
- Maintaining accurate and optimized social media profiles.
- Publishing posts according to the content calendar.
- Scheduling social media content.
- Monitoring comments, messages, mentions, and interactions.
- Responding or coordinating responses to audience queries.
- Maintaining consistent brand messaging and tone.
- Identifying opportunities for audience and community engagement.
Content Planning & Creation
- Develop social media content ideas based on target audiences, business objectives, industry trends, and campaigns.
- Create and curate engaging social media posts.
- Write captions, headlines, descriptions, calls-to-action, and other social copy.
- Coordinate with content writers and designers to produce social media creatives.
- Repurpose website content, blogs, videos, and other marketing assets for social channels.
- Develop content calendars covering promotional, educational, informational, and engagement-focused content.
- Ensure published content is accurate, relevant, engaging, and aligned with brand guidelines.
Audience Engagement & Community Management
- Monitor social media conversations and audience interactions.
- Respond to comments and messages professionally.
- Encourage meaningful engagement with followers.
- Identify frequently asked questions, customer concerns, and audience interests.
- Escalate customer/service-related issues to the appropriate internal team.
- Monitor brand mentions and relevant conversations.
- Develop strategies to improve engagement rates and community interaction.
Social Media Optimization
- Optimize social media profiles for visibility and discoverability.
- Optimize profile descriptions, page information, hashtags, captions, links, and other relevant elements.
- Research relevant keywords, hashtags, topics, and audience interests.
- Monitor platform algorithm changes and adjust strategies accordingly.
- Analyze which content formats, topics, and publishing approaches generate better results.
- Continuously test and improve content and engagement strategies.
Analytics & Reporting
- Monitor social media performance using native platform analytics and other reporting tools.
- Track key metrics including:
- Reach
- Impressions
- Engagement
- Engagement rate
- Followers/follower growth
- Clicks
- Website traffic
- Leads
- Video views
- Content performance
- Prepare regular social media performance reports.
- Identify trends and patterns in performance data.
- Provide actionable recommendations for improving results.
- Compare performance across platforms, campaigns, content types, and time periods.
Social Media Advertising
- Support or manage social media advertising campaigns where required.
- Assist with audience targeting, campaign setup, creative testing, and performance monitoring.
- Monitor advertising metrics and identify opportunities for optimization.
- Coordinate with the paid marketing team where campaigns require specialized advertising support.
Competitor & Trend Research
- Monitor competitors’ social media activity.
- Research industry trends, popular content formats, hashtags, topics, and emerging platforms.
- Identify successful content strategies that can be adapted appropriately.
- Stay updated with changes to social media algorithms, features, formats, and best practices.
- Identify opportunities for timely and relevant content.
Cross-Functional Collaboration
- Work closely with SEO, content, design, SEM, sales, and other marketing teams.
- Coordinate social media campaigns with broader digital marketing initiatives.
- Provide social-media requirements and creative briefs to designers and content writers.
- Coordinate campaign launches and promotional activities.
- Share social media insights with the wider marketing team.
Required Qualifications For Social Media Optimization (SMO) Executive
- Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field.
- Minimum 2 years of hands-on experience in social media management, social media marketing, SMO, or a related role.
- Practical experience managing business or brand social media profiles.
- Strong understanding of major social media platforms and their best practices.
- Strong written and verbal communication skills.
- Good copywriting and content-creation abilities.
- Strong analytical and reporting skills.
- Good understanding of social media engagement and audience behavior.
- Ability to manage multiple social media profiles and campaigns simultaneously.
- Strong organizational and time-management skills.
Preferred Skills For Social Media Optimization (SMO) Executive
Experience with the following will be an advantage:
- Facebook / Meta
- X / Twitter
- Canva
- Meta Business Suite
- Google Analytics
- Google Search Console
- Hootsuite
- Buffer
- Sprout Social
- Looker Studio
- Meta Ads Manager
- Google Ads
- Microsoft Excel / Google Sheets
Knowledge of SEO, content marketing, SEM, email marketing, and digital advertising is also an advantage.
What We Are Looking For
The ideal candidate should be:
- Creative but also comfortable working with data.
- Able to convert marketing objectives into practical social media campaigns.
- Comfortable writing social media copy independently.
- Experienced in planning and maintaining content calendars.
- Proactive in identifying trends and content opportunities.
- Comfortable analyzing social media performance and recommending improvements.
- Strong at community engagement and audience communication.
- Organized and capable of managing multiple platforms and deadlines.
- Willing to experiment, test, measure, and optimize.
- Comfortable working collaboratively with content, design, SEO, and marketing teams.
Key Performance Areas
Performance in this role will be evaluated through areas such as:
- Social media reach and visibility
- Engagement rate and audience interaction
- Follower/audience growth
- Website traffic generated through social channels
- Lead generation where applicable
- Content publishing consistency
- Content performance
- Community response and engagement
- Campaign execution
- Quality of reporting and actionable insights
- Continuous improvement in social media performance
The role is not simply about posting content. The successful candidate will be expected to plan, execute, measure, and continuously improve social media activity.
About Hiya Digital
Hiya Digital Private Limited is a web solutions and digital services company providing domain registration, web hosting, business email hosting, website development, SEO, digital marketing, and web security solutions.
The SMO Executive will be part of the Digital Marketing function and will work with other marketing and technical teams on campaigns and online growth initiatives.
Hiya Digital describes its workplace as a collaborative and growth-focused environment, with employee benefits including paid leaves and holidays, performance incentives, Employee of the Month recognition, cultural programs, festive celebrations, and other perks.
Why Join Hiya Digital?
- Work on real social media and digital marketing campaigns.
- Gain exposure to multiple digital marketing channels.
- Work with SEO, content, design, SEM, and other marketing professionals.
- Manage social media for technology and digital-service businesses.
- Develop practical skills in social media strategy, content, analytics, and optimization.
- Work with social media management and analytics tools.
- Opportunities for professional growth and increased responsibility.
Application Process
Please apply with an updated resume and provide details of your practical social media experience.
Please include:
- Total years of social media/SMO experience
- Social media platforms you have managed
- Types of businesses/brands you have worked with
- Social media pages/accounts managed
- Tools you have used
- Experience with paid social advertising
- Examples of successful social media campaigns, if available
- Current location
- Current/last salary
- Expected salary
- Notice period / earliest joining date
Apply by email: hr@hiya.digital
Subject: SMO Executive Application – [Your Name]
Only shortlisted candidates will be contacted.
