Search Engine Optimization (SEO) Executive Job in Mumbai

Search Engine Optimization (SEO) Executive Job Opportunities in Mumbai

Company: Hiya Digital Private Limited
Job Title: Search Engine Optimization (SEO) Executive
Department: Digital Marketing
Location: Chembur, Mumbai
Employment Type: Full-Time
Work Mode: Work From Office — No Hybrid/Remote/WFH Option
Experience: 2+ Years — Mandatory

About the SEO Executive Role

Hiya Digital Private Limited is looking for an experienced and results-driven Search Engine Optimization (SEO) Executive in Mumbai to manage and execute SEO strategies that improve organic search visibility, qualified website traffic, rankings, and search-driven business results.

The SEO Executive will work across technical SEO, on-page SEO, off-page SEO, keyword research, content optimization, link building, competitor analysis, SERP research, and SEO performance reporting. The role requires hands-on experience with SEO tools, strong analytical ability, attention to detail, and the ability to translate search data into practical optimization strategies.

You will collaborate with content writers, web developers, designers, and other digital marketing professionals to identify SEO opportunities, resolve website issues, optimize content, and improve organic search performance.

Key Responsibilities

1. SEO Strategy & Search Engine Optimization

• Plan, implement, and manage SEO strategies for websites and digital properties.
• Develop SEO plans based on business objectives, target audiences, search intent, competition, and website performance.
• Identify opportunities to increase organic visibility, qualified traffic, rankings, and search-driven conversions.
• Conduct regular SEO audits and prioritize recommendations based on potential impact.
• Monitor SEO performance and continuously refine strategies based on data and search trends.

2. Keyword Research & Search Intent Analysis

• Conduct comprehensive keyword research for new and existing websites.
• Identify primary, secondary, long-tail, commercial, informational, navigational, and transactional keywords.
• Analyze keyword difficulty, search volume, competition, relevance, and business intent.
• Understand search intent and map keywords to appropriate pages and content formats.
• Build and maintain keyword maps for landing pages, service pages, category pages, and blog content.
• Identify content gaps and keyword opportunities through competitor and SERP analysis.

3. On-Page SEO & Content Optimization

• Optimize title tags, meta descriptions, headings, URLs, internal links, images, and other on-page elements.
• Develop logical H1, H2, and H3 heading structures.
• Optimize website content for relevant search queries while maintaining readability and user experience.
• Improve keyword targeting, topical relevance, content structure, internal linking, and content freshness.
• Identify pages with declining organic performance and recommend corrective actions.
• Work closely with content writers to create SEO-friendly content aligned with search intent.
• Review content before publication for SEO structure, keyword targeting, internal linking, and optimization opportunities.

4. Technical SEO

• Conduct technical SEO audits to identify issues affecting crawling, indexing, rankings, and organic visibility.
• Identify and troubleshoot issues involving:
  • Crawlability
  • Indexation
  • Robots.txt
  • XML sitemaps
  • Canonical URLs
  • Redirects
  • Broken links
  • Duplicate content
  • HTTP status codes
  • Website architecture
  • Internal linking
  • Mobile usability
  • Page speed and Core Web Vitals
• Work with developers to implement technical SEO recommendations.
• Monitor Google Search Console for indexing, coverage, performance, and technical issues.
• Understand the relationship between website architecture, crawling, rendering, indexing, and organic search performance.

5. Off-Page SEO & Link Building

• Develop and execute ethical off-page SEO and link-building strategies.
• Research relevant websites, publishers, blogs, industry resources, and backlink opportunities.
• Acquire relevant, authoritative, and editorially appropriate backlinks.
• Evaluate backlink quality based on relevance, authority, topical alignment, traffic, and potential SEO value.
• Monitor backlink profiles and identify potentially harmful or low-quality links.
• Coordinate with content and outreach teams for guest posting, digital PR, and link acquisition campaigns.
• Track acquired links, lost links, referring domains, and campaign performance.

6. Competitor & SERP Analysis

• Analyze competitors’ organic search strategies and keyword visibility.
• Identify competitors ranking for important target keywords.
• Study SERPs to understand search intent, content formats, ranking patterns, and SERP features.
• Identify content gaps, backlink opportunities, technical strengths, and optimization opportunities.
• Monitor changes in competitor rankings and organic visibility.
• Develop actionable recommendations based on competitive SEO research.

7. SEO Analytics, Monitoring & Reporting

• Monitor organic traffic, keyword rankings, impressions, clicks, CTR, landing-page performance, and conversions.
• Use Google Search Console and Google Analytics to analyze SEO performance.
• Prepare regular SEO reports with meaningful insights rather than simply presenting raw data.
• Identify performance trends, traffic opportunities, ranking declines, and technical problems.
• Recommend specific actions based on SEO data and measurable performance indicators.
• Track SEO activities and outcomes across multiple websites or projects.

8. Google Search Updates & SEO Industry Trends

• Stay informed about Google Search algorithm updates and major developments in organic search.
• Monitor changes in search behavior, SERP features, technical SEO practices, structured data, and AI-driven search experiences.
• Evaluate how search-engine developments may affect existing SEO strategies.
• Adapt SEO recommendations and workflows as search technology evolves.
• Follow current SEO best practices without relying on outdated or manipulative optimization techniques.

9. Cross-Functional SEO Collaboration

• Work with content writers to develop search-focused content strategies.
• Coordinate with developers to implement technical SEO recommendations.
• Work with website designers to improve SEO-friendly UX and site architecture.
• Collaborate with digital marketing team members on integrated campaigns.
• Explain SEO requirements clearly to non-technical stakeholders.
• Manage multiple SEO projects, priorities, and deadlines efficiently.

SEO Tools & Platforms

Candidates should have practical experience with commonly used SEO and analytics platforms, including:

• Google Search Console
• Google Analytics / GA4
• Semrush
• Ahrefs
• Moz
• Screaming Frog SEO Spider
• Google Keyword Planner
• Google Trends
• Microsoft Excel / Google Sheets
• Looker Studio or similar reporting platforms

Experience with additional SEO, backlink analysis, rank-tracking, crawling, or competitive research tools is an advantage. The current Hiya Digital role specifically expects proficiency with SEO platforms such as Google Analytics, Semrush, and Moz.

Required SEO Skills & Technical Knowledge

The ideal candidate should have strong practical knowledge of:

• Search engine optimization
• Keyword research
• Search intent analysis
• On-page SEO
• Technical SEO
• Off-page SEO
• Link building
• Competitor analysis
• SERP analysis
• Content SEO
• Internal linking
• Google Search Console
• Google Analytics
• SEO audits
• Website crawling and indexing
• Basic HTML
• Meta tags and heading structure
• Canonicalization
• XML sitemaps
• Robots.txt
• Redirects and HTTP status codes
• Core Web Vitals
• SEO reporting and analytics

A working understanding of HTML is particularly useful for identifying and communicating issues involving headings, links, metadata, page structure, and other SEO elements.

SEO Executive — Experience Requirements

• Minimum 2 years of hands-on SEO experience is mandatory.
• Experience managing SEO campaigns for websites, brands, businesses, or digital marketing clients.
• Demonstrable experience working on organic search visibility, rankings, traffic, or search-driven conversions.
• Experience conducting SEO audits and implementing optimization recommendations.
• Practical experience with keyword research, on-page SEO, technical SEO, off-page SEO, and link building.
• Agency or multi-client SEO experience is an advantage.

Educational Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Computer Science, Information Technology, or a related field is preferred.
• Relevant SEO certifications, digital marketing certifications, or demonstrable practical SEO experience are an advantage.

Key Performance Areas

The SEO Executive will be expected to contribute to measurable improvements across areas such as:

• Organic search visibility
• Keyword rankings
• Qualified organic traffic
• Search impressions and clicks
• Organic CTR
• Search-driven conversions
• Technical SEO health
• Content performance
• Backlink and referring-domain quality
• Indexation and crawl efficiency
• SEO reporting accuracy
• Completion of planned SEO activities

Performance should be evaluated using relevant business and SEO metrics rather than rankings alone.

Ideal Candidate Profile

We are looking for an SEO professional who:

• Has strong hands-on experience in search engine optimization.
• Understands how technical, content, on-page, and off-page SEO work together.
• Can independently research keywords and identify search opportunities.
• Can analyze SERPs and competitors before recommending an SEO strategy.
• Is comfortable working with SEO tools and large datasets.
• Has strong analytical and problem-solving skills.
• Pays close attention to technical and content details.
• Can communicate SEO recommendations clearly.
• Takes ownership of assigned SEO projects.
• Can manage multiple websites, campaigns, and deadlines.
• Continuously learns about changes in search engines and SEO technology.
• Understands that sustainable SEO requires relevance, quality, technical accessibility, and a strong user experience.

Practical SEO Assessment

Candidates may be evaluated through practical SEO tasks such as:

• Performing a keyword research exercise for a given business.
• Identifying search intent and mapping keywords to pages.
• Auditing a website for on-page and technical SEO issues.
• Reviewing a page’s title, meta description, headings, content, and internal links.
• Identifying technical SEO issues using Google Search Console or a crawling tool.
• Analyzing competitors ranking for a target keyword.
• Developing a backlink acquisition strategy.
• Reviewing an SEO performance report and identifying actionable improvements.

Why Join Hiya Digital?

At Hiya Digital, the SEO Executive will work on diverse digital marketing projects and gain exposure to different websites, industries, search strategies, and SEO challenges. The role involves collaboration with content, development, design, and marketing professionals and provides opportunities to develop practical SEO expertise.

Job Details

The current Hiya Digital listing specifies a full-time, work-from-office SEO executive position in Chembur, Mumbai, with 2+ years of mandatory experience.

How to Apply

Interested candidates should submit an updated resume along with a cover letter describing their relevant SEO experience, projects, responsibilities, and measurable achievements.

Candidates may also include:

• SEO portfolio or case studies
• Examples of websites they have optimized
• SEO audit samples
• Keyword research examples
• Relevant certifications
• Professional profiles or project links

Email: hr@hiya.digital
Subject: Application for SEO Executive – [Your Name]

Please include your education, professional experience, SEO skills, current location, and relevant project details in your application. Applications with incomplete candidate information may not be considered.