Social Media Marketing (SMM) Executive Jobs in Mumbai

Social Media Marketing (SMM) Executive Job Opportunities in Mumbai

Hiya Digital Private Limited is hiring an experienced Social Media Marketing (SMM) Executive in Mumbai to manage and grow our social media presence across major digital platforms.

We are looking for a creative, analytical, and proactive Social Media Executive who understands social media marketing, content creation, audience engagement, social media optimization, trends, and performance analytics.

If you have hands-on experience managing social media accounts and developing content strategies for platforms such as Instagram, Facebook, LinkedIn, and YouTube, this opportunity may be a good fit for you.

Social Media Marketing Executive Job Details

• Job Title: Social Media Marketing (SMM) Executive
• Location: Chembur, Mumbai, Maharashtra, India
• Employment Type: Full-Time
• Experience: 2+ years
• Department: Digital Marketing
• Industry: IT Services / Web Solutions / Digital Marketing

About Hiya Digital Private Limited

Hiya Digital Private Limited is a technology and digital solutions company based in Mumbai, providing services including web hosting, domain registration, business email hosting, website development, digital marketing, SEO, website security, and related online solutions.

Our digital marketing team works across multiple online channels to strengthen brand visibility, generate qualified traffic, improve engagement, and support business growth.

As an SMM Executive at Hiya Digital, you will be responsible for planning, creating, publishing, monitoring, and optimizing social media content while helping develop a consistent and effective online brand presence.

About the Social Media Marketing (SMM) Executive Role

We are looking for a Social Media Marketing Executive with practical experience in social media management and content marketing.

The successful candidate will manage social media profiles, develop content calendars, create engaging social media content, monitor audience engagement, track performance metrics, research trends, and contribute to social media campaigns.

You should be comfortable working independently while collaborating with content writers, designers, SEO professionals, developers, and other members of the digital marketing team.

Key Responsibilities For Social Media Marketing (SMM) Executive

Social Media Marketing Strategy

• Develop and execute social media marketing strategies aligned with business and marketing objectives.
• Plan social media campaigns to increase brand awareness, engagement, website traffic, and lead generation.
• Identify opportunities to improve organic social media reach and audience growth.
• Develop platform-specific approaches for different social media channels.
• Coordinate social media activities with broader digital marketing and content marketing campaigns.

Social Media Account Management

Manage and optimize company social media profiles across relevant platforms, including:

• Instagram
• Facebook
• LinkedIn
• YouTube
• X (Twitter), where applicable
• Other relevant social media platforms

Ensure that profiles, posts, descriptions, visuals, links, and messaging remain consistent with brand guidelines.

Social Media Content Creation

• Create and curate engaging content for social media platforms.
• Write social media captions, post copy, headlines, descriptions, and promotional content.
• Develop ideas for posts, carousels, stories, reels, short-form videos, polls, and other social formats.
• Repurpose existing website, blog, marketing, and promotional content for social media.
• Work with designers and content teams to produce high-quality social media creatives.
• Maintain consistency in brand voice, messaging, visual identity, and communication style.

Social Media Content Calendar

• Develop and maintain monthly and weekly social media content calendars.
• Plan content according to campaigns, business priorities, important dates, and relevant industry events.
• Schedule posts and ensure timely publishing across social media platforms.
• Coordinate content requirements with designers, writers, and marketing team members.
• Maintain an organized workflow for upcoming campaigns and social media content.

Instagram and Facebook Marketing

• Manage day-to-day Instagram and Facebook activities.
• Develop content ideas for posts, reels, stories, and other formats.
• Monitor engagement, reach, follower growth, and content performance.
• Identify relevant trends and content formats.
• Support social media advertising and promotional campaigns when required.

LinkedIn Marketing

• Manage and develop the company’s LinkedIn presence.
• Create professional and engaging LinkedIn content.
• Promote company services, expertise, news, achievements, and industry insights.
• Research relevant LinkedIn topics and trends.
• Monitor engagement and identify opportunities to increase professional audience reach.

YouTube and Video Content

• Support the planning and promotion of video content for YouTube and other platforms.
• Develop ideas for short-form videos, reels, and social-first video content.
• Coordinate with designers, video editors, or other team members when required.
• Optimize social captions, descriptions, titles, hashtags, and publishing schedules.

Community Management and Audience Engagement

• Monitor comments, messages, mentions, and other social interactions.
• Respond to relevant audience questions and engagement appropriately.
• Encourage meaningful audience interaction and community growth.
• Monitor brand mentions and conversations relevant to the company.
• Escalate customer service or technical queries to the appropriate internal team when required.

Social Media Analytics and Reporting

• Monitor social media performance using platform analytics and reporting tools.
• Track important metrics including:
  • Reach
  • Impressions
  • Engagement
  • Follower growth
  • Clicks
  • Video views
  • Content performance
  • Campaign performance
• Analyze performance trends and identify areas for improvement.
• Prepare regular social media performance reports.
• Recommend content and strategy changes based on performance data.

Social Media Trends and Competitor Research

• Stay updated with social media trends, platform updates, new features, content formats, and algorithm changes.
• Research competitors and relevant industry accounts.
• Identify emerging content opportunities and trends that are relevant to the brand.
• Monitor popular hashtags, formats, topics, reels, and audience behavior.
• Convert relevant trends into practical social media content ideas.

Social Media Optimization (SMO)

• Optimize social media profiles and content for greater visibility and engagement.
• Apply appropriate hashtags, keywords, descriptions, links, and platform-specific optimization techniques.
• Improve content discoverability while maintaining natural and user-focused communication.
• Monitor social media performance and continuously optimize publishing strategies.

Required Skills and Qualifications For Social Media Marketing (SMM) Executive

Social Media Marketing Skills

• Minimum 2+ years of professional experience in Social Media Marketing, Social Media Management, SMM, or Digital Marketing.
• Strong understanding of major social media platforms and their respective audiences.
• Practical experience managing business or brand social media accounts.
• Understanding of organic social media growth and audience engagement.
• Knowledge of social media content planning and campaign execution.

Content and Communication Skills

• Excellent written and verbal communication skills.
• Ability to write engaging social media captions and marketing copy.
• Strong content ideation and creative thinking abilities.
• Good understanding of brand voice and audience-focused communication.
• Strong attention to grammar, spelling, formatting, and detail.

Analytics and Reporting

• Understanding of social media analytics and performance metrics.
• Ability to interpret engagement, reach, impressions, follower growth, and other social media KPIs.
• Ability to prepare clear performance reports and derive actionable insights.

Social Media Tools

Familiarity with tools such as the following will be an advantage:

• Meta Business Suite
• Instagram Insights
• Facebook Insights
• LinkedIn Analytics
• YouTube Analytics
• Social media scheduling and publishing tools
• Canva or similar creative tools
• Google Analytics

Preferred Skills

Candidates with experience in the following areas will have an advantage:

• Social media advertising
• Meta Ads / Facebook Ads
• LinkedIn marketing
• Instagram marketing
• YouTube marketing
• Reels and short-form video content
• Canva and basic graphic design
• Basic video editing
• Influencer marketing
• Social media campaign management
• Community management
• Social media reporting and analytics
• Content marketing
• SEO and digital marketing
• AI-assisted content research and ideation

Desired Candidate Profile

We are looking for a candidate who is:

• Creative and comfortable developing new content ideas.
• Passionate about social media and digital marketing.
• Proactive in identifying new trends and opportunities.
• Analytical and comfortable working with performance data.
• Strong in written and verbal communication.
• Organized and able to manage multiple social media activities.
• Comfortable meeting deadlines and maintaining content calendars.
• Able to work independently as well as within a digital marketing team.
• Willing to continuously learn about changing social media platforms and trends.

Education and Experience

Experience Required

A minimum of 2+ years of relevant professional experience in Social Media Marketing, Social Media Management, SMM, SMO, or Digital Marketing is required.

Candidates should have demonstrable experience managing social media accounts and creating or coordinating social media content.

Education

A Bachelor’s degree in Marketing, Digital Marketing, Mass Media, Communications, Journalism, Business, or a related field is preferred.

Relevant professional experience and demonstrated social media marketing skills will also be considered.

What You Will Work On

As a Social Media Marketing Executive at Hiya Digital, your work may include:

• Social media strategy
• Content planning
• Content calendars
• Instagram marketing
• Facebook marketing
• LinkedIn marketing
• YouTube content promotion
• Social media optimization
• Social media campaigns
• Audience engagement
• Community management
• Competitor research
• Trend research
• Social media analytics
• Performance reporting
• Brand awareness campaigns

Why Join Hiya Digital?

At Hiya Digital, you will have the opportunity to work on real-world digital marketing activities and develop practical experience across multiple online channels.

You will work with a broader digital marketing team and gain exposure to areas including SEO, content marketing, website development, web hosting, email marketing, and online business solutions.

This role provides an opportunity to develop both your creative social media skills and your understanding of performance-driven digital marketing.

Social Media Marketing Executive Job Location – Mumbai

This position is based in Chembur, Mumbai.

Candidates searching for Social Media Marketing Executive jobs in Mumbai, Social Media Executive jobs in Mumbai, SMM Executive jobs in Mumbai, or Social Media Management jobs in Mumbai are encouraged to apply if they meet the required experience and skills.

How to Apply for the Social Media Marketing (SMM) Executive Job

Interested candidates should submit their updated resume and relevant application details to:

Email: hr@hiya.digital

Please Include

• Updated resume/CV
• Relevant Social Media Marketing experience
• Social media profiles or portfolio, if available
• Details of social media accounts/campaigns handled
• Relevant certifications, if applicable
• Current location

Email Subject: SMM Executive Application – [Your Full Name]

Candidates should provide complete application details. Applications without relevant information may not be considered.